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Nutrafol

Biotech & Life Sciences · New York City, United States · Founded 2014

Best Vitamins for Hair Growth & Hair Loss Prevention Supplements MoreLess

Nutrafol is a health and wellness startup focused on addressing hair thinning and promoting hair growth through natural, drug-free supplements. The company operates in the consumer health and wellness market, specifically targeting individuals experiencing hair thinning and hair loss. Nutrafol's primary clients are both men and women who are concerned about hair health and are seeking effective, natural solutions.

The business model of Nutrafol revolves around selling its patented hair growth supplements directly to consumers through its website, nutrafol.com. These supplements are formulated with vitamins, minerals, and natural ingredients, and are designed to target the root causes of hair thinning, such as genetics, stress, diet, and exposure to toxins. Nutrafol's products are backed by clinical studies, ensuring that they are effective and safe for use.

Nutrafol makes money by selling its products online, offering personalized plans that are tailored to individual needs by naturopathic doctors. The company also collects consumer health data to better understand the needs of its customers and to improve its products and services. This data is used to provide personalized recommendations and to enhance the overall customer experience.

In summary, Nutrafol is a company dedicated to improving hair health through natural, clinically proven supplements. It serves a market of individuals concerned about hair thinning and hair loss, offering personalized, data-driven solutions to help them achieve visibly thicker and stronger hair.

Keywords: hair health, natural supplements, hair growth, personalized plans, clinical studies, drug-free, consumer health, wellness, naturopathic, data-driven.

Valuation $100–500M
Revenue $100–500M
Headcount 100–500
Total funding $10–50M
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Company overview

Nutrafol company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2014
Headquarters
New York City, United States
Employees
384
Open positions
19
Dealroom signal
68.8
client focusb2csub industryBioTechnologysectorConsumer Goodsbusiness modelManufacturingsectorDietary SupplementsindustryHealthsectorBeautysectorBiotechnologysectorSuperfoodsectorFemtechsectorBiotech and PharmasectorHard TechsectorDT and LSsectorscience-based

Valuation & funding

Nutrafol funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Apr 2019 $35M $140M L Catterton · Unilever Ventures
SERIES AEquity / VC May 2017 Unilever Ventures
Showing 2 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $350M 0% 373
2025 $350M 0% 399
2024 $350M 320
2023 280
2022 193
2021 129
2020 100
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Growth signals

Nutrafol website traffic

Latest recorded traffic for Nutrafol is 1.7M monthly website visits, down 15% over the last three months. Nutrafol's team declined 3.8% over the past year.

Latest monthly visits1.7M 3-month web change-15% 1-year team growth-3.8%
Monthly website visits110 observations · Mar 2017–Jul 2026
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Comparisons

Nutrafol compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Nutrafol's talent

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Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

4 investors on Nutrafol's cap table

Sourced from Dealroom's funding and investor records.

Series A 2 investors entered at this stage
Unilever Ventures
L Catterton
Other known 2 additional known investors
Annox Capital
William Pulman

Global footprint

Where Nutrafol has talent and traffic

Workforce by country
5 countries with
team presence
🇺🇸 United States98.7%
🇵🇪 Peru0.3%
🇵🇰 Pakistan0.3%
🇦🇪 United Arab Emirates0.3%
🇦🇷 Argentina0.3%
5 countries shown

In the news

Latest news about Nutrafol

Recent press, funding announcements, and product moves mentioning Nutrafol — open to read from the original sources.

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Market sentiment

What the market is saying about Nutrafol

An AI-synthesized read of the highest-engagement posts about Nutrafol on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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