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CaratLane

eCommerce & Marketplaces · Chennai, India · Founded 2008

CaratLane, established in 2008, is a prominent online jewellery retailer in India with a mission to democratize jewellery. The company has grown significantly over the years and is now recognized as one of the top 20 e-commerce portals in India. CaratLane operates in the jewellery market, catering to a diverse clientele that includes individuals looking for modern, everyday jewellery designs. The business model is primarily e-commerce, complemented by a physical presence with 82 stores across India. CaratLane generates revenue through the sale of jewellery items, leveraging both online and offline channels. In July 2016, CaratLane formed a strategic partnership with Tanishq, a leading jewellery brand, through an investment by Titan Company. This partnership has further strengthened CaratLane's market position and expanded its reach. The company is known for its high-quality craftsmanship, innovative designs, and customer-centric services such as fast delivery, cash on delivery, and a 'Try at Home' feature. Keywords: online jewellery, modern designs, high-quality craftsmanship, e-commerce, India, Tanishq partnership, Titan Company, fast delivery, Try at Home, customer-centric.