C
CallRail
Helping businesses grow by maximizing their marketing impact with straightforward software
About CallRail
CallRail is a marketing and analytics platform that offers call tracking and lead management solutions for businesses, primarily small and medium-sized enterprises. The company's core service is providing unique phone numbers for various marketing campaigns, which allows businesses to track the source of inbound calls and measure the effectiveness of their advertising efforts.
The platform's business model is subscription-based, with several pricing tiers tailored to different business needs and usage volumes. This model provides a recurring revenue stream for the company. CallRail makes money by charging its customers a monthly fee for access to its software, with costs varying based on the plan and the number of tracked phone numbers and minutes used.
CallRail's services include call and form tracking, conversation intelligence, and lead management. The conversation intelligence feature uses AI to transcribe and analyze calls, identify keywords, and automatically qualify leads. This helps businesses to not only track the quantity of leads but also to assess their quality and gain insights into customer interactions. The platform also integrates with various marketing and CRM systems, enhancing its utility for businesses that rely on data-driven marketing strategies.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Atlanta, United States
- Employees
- 354
- Open positions
- 12
- Dealroom signal
- 76.2/100
- Sub-industry
- Marketing Analytics
- Sector
- Marketing, Telecommunications, Tracking, Adtech, Analytics, Market Intelligence, SaaS, Advertising, Messaging, SEO, Printing, Search Engine
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest May 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| FundingOther financing | May 2021 | $0 | — | Backed By ATL | — |
| LATE VCOther financing | Dec 2020 | $56M | $224M | Sageview Capital · Leaders Fund | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for CallRail is 760K monthly website visits, up 33.3% over the last three months. CallRail's team grew 0.3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Brookstone Venture Capital
Jim Armstrong
Reggie Bradford
Tycho Howle
Series B and later3 investors entered at this stage
Sageview Capital
Leaders Fund
Square 1 Bank
Other known investors1 additional known investor
Backed By ATL
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about CallRail on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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