C
Cadent
Marketing · Philadelphia, United States · Founded 2007
A platform for advanced tv advertising and monetization MoreLess
Cadent has established itself as a significant player in the converged television advertising space. The company's origins trace back to 1999 when it was founded as one2one Media. It later rebranded to Cadent following the acquisition of Cadent Network, BlackArrow, and Ad-Daptive, strategically positioning itself to address the evolving television landscape. The leadership team, including CEO Nick Troiano, brings extensive experience from across the media and technology sectors, guiding the company's strategic direction.
The firm operates a platform designed to unify the fragmented TV advertising market, which encompasses linear, addressable, and connected TV (CTV). Its business model centers on providing data-driven solutions to a diverse client base that includes marketers, agencies, media operators, and publishers. By offering a comprehensive suite of tools, Cadent facilitates the buying and selling of TV advertising inventory, aiming to improve campaign efficiency and effectiveness. Revenue is generated by providing these technology solutions and managed services to clients navigating the complexities of cross-screen advertising campaigns.
At the core of Cadent's offering is the Aperture Platform, an end-to-end system for converged TV advertising management. This platform provides audience-based planning, unified campaign execution, and robust measurement and analytics across various television formats. A key feature is its ability to access and activate audiences across a wide array of national inventory sources, including cable, broadcast, and digital media. This allows advertisers to target specific audience segments with greater precision than traditional TV advertising methods permit. The platform's benefits include streamlined workflows for media buyers, enhanced monetization opportunities for sellers, and more relevant advertising experiences for consumers.
Keywords: converged TV, advertising technology, addressable advertising, linear TV, CTV advertising, audience targeting, media buying, ad platform, cross-screen campaigns, ad inventory
Company overview
Cadent company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2007
- Headquarters
- Philadelphia, United States
- Employees
- 737
- Open positions
- None listed
- Dealroom signal
- 92.3
- Investment activity
- 3 companies · latest Dec 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Cadent funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUT✓Exit | Aug 2023 | $600M | $600M | Novacap | ↗ |
| LATE VC✓Equity / VC | Jul 2009 | $17M | $68M | BIA Digital Partners · Demarest Media · Spring Capital Partners | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 737 |
| 2025 | 731 |
| 2024 | 463 |
| 2023 | 463 |
| 2022 | 420 |
| 2021 | 389 |
Growth signals
Cadent website traffic
Latest recorded traffic for Cadent is 1.3K monthly website visits, down 35% over the last three months. Cadent's team grew 0.8% over the past year.
Comparisons
Cadent compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Peaks MediaPerformance-engineered creative for Meta ad conversions. |
— | Operational | 1 | — | — |
 StormXData-driven marketing operations for campaign performance. |
— | Operational | |||
 Measured JourneysAI-powered marketing measurement and customer journey analytics. |
— | Operational | |||
 mFunnel.aiAI-powered customer acquisition and performance marketing platform. |
India | Operational | |||
 Publisher RocketAmazon KDP research software for author marketing. |
— | Operational | |||
 XFormance GroupOutcome-priced traffic, lead generation, and app installs. |
Milan, Italy | Operational | |||
 AcuminexAI-powered performance marketing for revenue growth. |
Indore, India | Operational | |||
 PrelumoPre-launch creative intelligence for paid social ads. |
— | Operational |
Capital deployed
Cadent investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
VuePlannerLos Angeles, United States
→
AdTheorentNew York City, United StatesPredictive targeting, predictive creative, and self-learning insights
$294Mvaluation
BlackArrowSan Jose, United StatesMultiscreen and cross-platform advertising solutions for pay tv companies. Platform absorbed into Cadent
$28Mvaluation
Talent graph
Cadent's talent
Source: Dealroom Talent Intelligence.
Investors
5 investors on Cadent's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Cadent has talent and traffic
In the news
Latest news about Cadent
Recent press, funding announcements, and product moves mentioning Cadent — open to read from the original sources.
Market sentiment
What the market is saying about Cadent
An AI-synthesized read of the highest-engagement posts about Cadent on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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