S
StormX
eCommerce & Marketplaces · Seattle, United States · Founded 2014
StormX, a blockchain, adtech, and micro-task company MoreLess
StormX, founded in 2015 by Simon Yu and Calvin Hsieh, operates within the cryptocurrency cash back and rewards sector. The company's core offering is a mobile app and browser extension that enables users to earn cryptocurrency rewards on their online purchases. This 'crypto cash back' model serves online shoppers who are interested in accumulating digital assets without direct investment. StormX has established partnerships with over 1,000 online stores, including prominent retailers like eBay, Nike, and Target, creating a broad marketplace for its user base.
The business generates revenue by earning a commission on sales it refers to its partner stores. A portion of this commission is then shared with the user in the form of cryptocurrency, primarily its native STMX token, but also other popular cryptocurrencies like Bitcoin and Ethereum. This model incentivizes user engagement and loyalty within the StormX ecosystem. The platform's value proposition lies in its ability to integrate everyday shopping with cryptocurrency acquisition, lowering the barrier to entry for consumers new to the digital asset space.
The company's journey began with a focus on blockchain-based micro-tasks before pivoting to the shopping rewards model. CEO Simon Yu's background includes early involvement in the Bitcoin space, which informed the company's direction. A significant milestone was the 2017 Initial Coin Offering (ICO) that raised over $32 million, providing the capital for expansion and product development. StormX also offers a staking mechanism where users can lock up their STMX tokens to earn additional rewards, adding a decentralized finance (DeFi) element to its platform. This dual approach of shopping rewards and staking caters to both casual users and more dedicated crypto enthusiasts.
Keywords: crypto cash back, online shopping rewards, cryptocurrency rewards, STMX token, blockchain loyalty program, affiliate marketing, e-commerce, staking, digital assets, retail partnerships
Company overview
StormX company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Seattle, United States
- Employees
- 23
- Open positions
- None listed
- Dealroom signal
- 59.6
Valuation & funding
StormX funding history
1 token-sale event is listed separately and excluded from the company funding total.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jul 2021 | $9M | $36M | Optimista Capital | — |
| CONVERTIBLE✓Equity / VC | Apr 2021 | $6M | — | Plug and Play | — |
| ICO✓Token sale | Oct 2017 | $32M | — | Alphabit Fund · Anthony Di Iorio · Galaxy Investment Partners (Galaxy Digital) · #Hashed | — |
| SEED✓Equity / VC | Aug 2017 | $530K | $2.1M | Ari Paul · Jeff Pulver · Anthony Di Iorio | — |
| ANGEL✓Equity / VC | Jan 2017 | $85K | $340K | Dae Yu · Bill Shihara · 9Mile Labs · Larry Bernstein | — |
| CONVERTIBLE✓Equity / VC | Aug 2016 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $3.7M | 0% | 23 |
| 2025 | $3.7M | 0% | 28 |
| 2024 | $3.7M | 0% | 40 |
| 2023 | $3.7M | +12.1% | 43 |
| 2022 | $3.3M | 0% | 30 |
| 2021 | $3.3M | +10% | 30 |
| 2020 | $3M | — | 25 |
Growth signals
StormX website traffic
Latest recorded traffic for StormX is 8K monthly website visits, up 19.4% over the last three months. StormX's team declined 17.9% over the past year.
Comparisons
StormX compared with similar companies
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Talent graph
StormX's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where StormX has talent and traffic
team presence
In the news
Latest news about StormX
Recent press, funding announcements, and product moves mentioning StormX — open to read from the original sources.
Market sentiment
What the market is saying about StormX
An AI-synthesized read of the highest-engagement posts about StormX on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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