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Brit + Co
Media company that inspires, educates and entertains real women with a creative spirit
About Brit + Co
Brit.co is a digital media company that provides a platform for users to create, explore, and share DIY (Do It Yourself) tutorials. The company serves a diverse audience interested in arts, crafts, home improvement, food, beauty, and lifestyle projects. Operating in the digital content market, Brit.co generates revenue through advertising, sponsored content, and partnerships with brands. The business model focuses on engaging users with high-quality, easy-to-follow tutorials that inspire creativity and practical skills. Brit.co's platform is designed to be user-friendly, making it accessible for both novice and experienced DIY enthusiasts. The company leverages social media and its website to distribute content, driving traffic and engagement through visually appealing and informative posts. By fostering a community of creators and learners, Brit.co aims to be the go-to resource for DIY projects and inspiration.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- San Francisco, United States
- Employees
- 56
- Open positions
- None listed
- Dealroom signal
- 64.6/100
- Industry
- Media
- Sub-industry
- Content production, Social media
- Sector
- eCommerce & Marketplaces, Retail
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Jun 2015
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | May 2017 | $15M | $60M | Oak Investment · Lerer Hippeau · Marissa Mayer · Dmg Ventures | ↗ |
| SERIES B✓Equity / VC | Jun 2015 | $20M | $80M | Slow Ventures · Dmg Ventures · Intel Capital · Pathfinder | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Brit + Co is 540K monthly website visits, down 3.6% over the last three months. Brit + Co's team declined 6.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed12 investors entered at this stage
Founders Fund
Kevin Colleran
Tina Sharkey
LocalGlobe
General Catalyst
Cowboy Ventures
Aileen Lee
Marissa Mayer
Index Ventures
Daily Mail and General Trust
Gary Vaynerchuk
Shervin Pishevar
Series A10 investors entered at this stage
Oak Investment
Lerer Ventures
Karl Jacob
Dmg Ventures
Lerer Hippeau
Pathfinder
Katie Zacarian
Intel Capital
Slow Ventures
Liberty Media
Series B and later1 investor entered at this stage
Verizon Ventures
Other known investors6 additional known investors
Christine Herron
Henrik Werdelin
Hosain Rahman
Jennifer Hyman
Randi Zuckerberg
Ron Johnson
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Brit + Co on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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