B
Brit + Co
eCommerce & Marketplaces · San Francisco, United States · Founded 2011
Media company that inspires, educates and entertains real women with a creative spirit MoreLess
Brit.co is a digital media company that provides a platform for users to create, explore, and share DIY (Do It Yourself) tutorials. The company serves a diverse audience interested in arts, crafts, home improvement, food, beauty, and lifestyle projects. Operating in the digital content market, Brit.co generates revenue through advertising, sponsored content, and partnerships with brands. The business model focuses on engaging users with high-quality, easy-to-follow tutorials that inspire creativity and practical skills. Brit.co's platform is designed to be user-friendly, making it accessible for both novice and experienced DIY enthusiasts. The company leverages social media and its website to distribute content, driving traffic and engagement through visually appealing and informative posts. By fostering a community of creators and learners, Brit.co aims to be the go-to resource for DIY projects and inspiration.
Keywords: DIY tutorials, digital media, arts and crafts, home improvement, food recipes, beauty tips, lifestyle projects, user engagement, advertising revenue, creative community.
Company overview
Brit + Co company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2011
- Headquarters
- San Francisco, United States
- Employees
- 56
- Open positions
- None listed
- Dealroom signal
- 64.6
- Investment activity
- 1 companies · latest Jun 2015
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Brit + Co funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | May 2017 | $15M | $60M | Oak Investment · Lerer Hippeau · Marissa Mayer · Dmg Ventures | ↗ |
| SERIES B✓Equity / VC | Jun 2015 | $20M | $80M | Slow Ventures · Dmg Ventures · Intel Capital · Pathfinder | — |
| MEDIA FOR EQUITY✓Equity / VC | Jun 2013 | $0 | — | Dmg Ventures | ↗ |
| SERIES A✓Equity / VC | Jun 2013 | $6.3M | $25M | Lerer Ventures · Karl Jacob · Marissa Mayer · Oak Investment | — |
| SEED✓Equity / VC | Apr 2012 | $1.3M | $5.2M | Founders Fund · Kevin Colleran · Tina Sharkey · LocalGlobe | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $9.4M | 0% | 55 |
| 2025 | $9.4M | 0% | 60 |
| 2024 | $9.4M | 0% | 69 |
| 2023 | $9.4M | +4.5% | 66 |
| 2022 | $9M | 0% | 66 |
| 2021 | $9M | -48.9% | 67 |
| 2020 | $18M | — | 60 |
Growth signals
Brit + Co website traffic
Latest recorded traffic for Brit + Co is 540K monthly website visits, down 3.6% over the last three months. Brit + Co's team declined 6.7% over the past year.
Comparisons
Brit + Co compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Brit + Co investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Brit + Co's talent
Source: Dealroom Talent Intelligence.
Investors
29 investors on Brit + Co's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Brit + Co has talent and traffic
team presence
In the news
Latest news about Brit + Co
Recent press, funding announcements, and product moves mentioning Brit + Co — open to read from the original sources.
Market sentiment
What the market is saying about Brit + Co
An AI-synthesized read of the highest-engagement posts about Brit + Co on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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