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COMPANY PROFILE

Brimore

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End to End Social Distribution Platform

Cairo, EgyptFounded 2017Other B2B Software
Valuation $100–250M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Brimore and the history behind them.

About Brimore

Brimore is an Egyptian social commerce and parallel distribution platform founded in 2017. The company enables local suppliers to achieve nationwide coverage by leveraging a network of individual distributors, primarily housewives, who sell products within their personal circles using various channels. Brimore operates in the fast-moving consumer goods (FMCG) market, offering a wide range of high-quality products at affordable prices. The business model revolves around direct selling, where distributors earn bonuses based on their sales performance and market penetration. Brimore provides suppliers with efficient sales tools, analytics, and market tracking capabilities, eliminating setup costs and operational challenges. The platform empowers distributors by offering social and economic opportunities, allowing them to work from home and set their own hours. Brimore makes money through a commission-based structure, taking a percentage of sales made by its distributors.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Cairo, Egypt
Employees
58
Open positions
None listed
Dealroom signal
60.8/100
Industry
Enterprise Software
Sector
Other B2B Software, Hard Tech
Business model
Manufacturing, SaaS
Client focus
b2b
Investment activity
1 company, latest Feb 2022
Capital deployed
$5M
Preferred round
SEED

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jan 2022 $25M $100M Endeavor Catalyst · Fawry · Algebra Ventures · Vision Ventures Capital ↗
EARLY VC✓Equity / VC Sep 2021 $1M $4M Fawry —
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

Brimore website traffic

Latest recorded traffic for Brimore is 450 monthly website visits, up 275% over the last three months. Brimore's team declined 6.5% over the past year.

Latest monthly visits450 3-month web change+275% 1-year team growth-6.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Endure Capital
  • Algebra Ventures
  • 500 Global
  • F6 Ventures
  • Disruptech Ventures

Series A6 investors entered at this stage

Other known investors2 additional known investors

  • EBRD Star Venture
  • Wale Ayeni
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇪🇬 Egypt90.3%
🇦🇪 United Arab Emirates3.2%
🇩🇪 Germany3.2%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Brimore on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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