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Brimore
End to End Social Distribution Platform
About Brimore
Brimore is an Egyptian social commerce and parallel distribution platform founded in 2017. The company enables local suppliers to achieve nationwide coverage by leveraging a network of individual distributors, primarily housewives, who sell products within their personal circles using various channels. Brimore operates in the fast-moving consumer goods (FMCG) market, offering a wide range of high-quality products at affordable prices. The business model revolves around direct selling, where distributors earn bonuses based on their sales performance and market penetration. Brimore provides suppliers with efficient sales tools, analytics, and market tracking capabilities, eliminating setup costs and operational challenges. The platform empowers distributors by offering social and economic opportunities, allowing them to work from home and set their own hours. Brimore makes money through a commission-based structure, taking a percentage of sales made by its distributors.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Cairo, Egypt
- Employees
- 58
- Open positions
- None listed
- Dealroom signal
- 60.8/100
- Industry
- Enterprise Software
- Sector
- Other B2B Software, Hard Tech
- Business model
- Manufacturing, SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Feb 2022
- Capital deployed
- $5M
- Preferred round
- SEED
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jan 2022 | $25M | $100M | Endeavor Catalyst · Fawry · Algebra Ventures · Vision Ventures Capital | ↗ |
| EARLY VC✓Equity / VC | Sep 2021 | $1M | $4M | Fawry | — |
Growth signals
Latest recorded traffic for Brimore is 450 monthly website visits, up 275% over the last three months. Brimore's team declined 6.5% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Endure Capital
Algebra Ventures
500 Global
F6 Ventures
Disruptech Ventures
Series A6 investors entered at this stage
Other known investors2 additional known investors
EBRD Star Venture
Wale Ayeni
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Brimore on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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