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Booking.com

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#1 hotel booking site owned by Booking Holdings

Amsterdam, NetherlandsFounded 1996eCommerce & Marketplaces
Valuation $100–500B Last recorded · 2026
Revenue $10–50B Latest reported FY
Headcount 10–25k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Booking.com and the history behind them.

At a glance

Founded
1996
Headquarters
Amsterdam, Netherlands
Sector
eCommerce & Marketplaces
Power Law
Centicorn$100B+ valuation tierThoroughbred$100M+ revenue

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom
Founder mafia
Founder mafia Booking.com founder mafia
Analysis & reports
Analysis Unicorns with European founders are valued higher in the US than in Europe Oct 14, 2026 Analysis Tech alumni and the Dutch innovation economy Sep 7, 2026 Analysis Europe's Decacorns & Centicorns — the Map Aug 23, 2026
News
News YGO raises €8M Series A to make travel inventory bookable by AI agents Oct 21, 2026 News Booking Holdings backs AI travel agent Vayo with $100M Oct 16, 2026 News PLMR buys Manchester's Social to build £12M communications group Oct 12, 2026

Talent

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Employees mapped 16,998 incl. 554 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 189 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 of 12 startups shown

Former Booking.com employees who went on to found companies, sorted by Dealroom signal score.

PennylaneEst. 2020
TDThierry DeoFrance
Signal score95
PerkEst. 2015
Avi MeirSpain
Signal score93
NeofloAIEst. 2025
Alan WongSingapore
Signal score90
IdeallyEst. 2023
Joshua Nu’U-SteeleNew Zealand
Signal score90
Travala.comEst. 2017
Juan OteroSingapore
Signal score86
7 more alumni-founded companies in this previewBook a demo

Global footprint

Workforce and web traffic by country
Workforce by country
103 countries with
team presence
🇳🇱 Netherlands51%
🇬🇧 United Kingdom12%
🇺🇸 United States5.3%
🇪🇸 Spain3.8%
🇨🇳 China2.2%
Top 5 of 103 shown
Web traffic by country
600M monthly visits
across markets
🇺🇸 United States12.5%
🇮🇹 Italy6.7%
🇬🇧 United Kingdom6.7%
🇫🇷 France6%
🇩🇪 Germany5.9%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where Booking.com was the backer or acquirer, 2017–2019. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across Booking.com's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Booking.com's portfolio, mapped.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Booking.com on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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