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Power Law company profile

Booking.com

eCommerce & Marketplaces · Amsterdam, Netherlands · Founded 1996 Centicorn

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Valuation
$121B
Market cap · 2026
Revenue
$11B
Latest reported FY

#1 hotel booking site owned by Booking Holdings

Global footprint

Where Booking.com has talent and traffic

AI talent share
3.4% of workforce is AI talent
(554 of 16,518 staff)
Core AI1330.81%
Other AI4212.55%
Non-AI workforce15,96496.65%
Workforce by country
103 countries with
team presence
🇳🇱 Netherlands51%
🇬🇧 United Kingdom12%
🇺🇸 United States5.3%
🇪🇸 Spain3.8%
🇨🇳 China2.2%
Top 5 of 103 shown
Web traffic by country
580M monthly visits
across markets
🇺🇸 United States11.9%
🇧🇷 Brazil7.3%
🇬🇧 United Kingdom7.1%
🇩🇪 Germany6.2%
🇫🇷 France6.2%
Top 5 markets shown

Capital deployed

Booking.com's 4 investments and acquisitions.

Every disclosed deal where Booking.com appeared as a backer or acquirer, 2017–2019. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across Booking.com's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Booking.com's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        4 of 4 deals

        Sentiment on X

        What X is saying about Booking.com

        An AI-synthesized read of the highest-engagement posts about Booking.com on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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