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Booking.com

eCommerce & Marketplaces · Amsterdam, Netherlands · Founded 1996

#1 hotel booking site owned by Booking Holdings

Valuation $100–500B
Revenue $10–50B
Headcount 10–25k
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Booking.com and the history behind them.
Power Law Centicorn$100B+ valuation tier Thoroughbred$100M+ revenue
Featured in
News Australia's Visaible raises $1M to help hotels win AI bookings Aug 13, 2026 News Wheel the World lands $3.5M Series A extension to map accessible travel Jul 22, 2026 Market map What if Google made this? Well, here's what happened Jun 8, 2026 News Airbnb leads $58M Series C for WeRoad, hires its CEO to run hotels May 27, 2026 Analysis The Booking.com Mafia May 12, 2026

Talent graph

Booking.com's talent

Book a demo to see the people
Employees mapped 16,998 incl. 554 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 189 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Booking.com mafia

Startups founded by Booking.com alumni

Former Booking.com employees who went on to start their own companies. Sorted by Dealroom signal score.

PennylaneEst. 2020
TDThierry DeoFrance
Signal score95
PerkEst. 2015
Avi MeirSpain
Signal score93
NeofloAIEst. 2025
Alan WongSingapore
Signal score90
IdeallyEst. 2023
Joshua Nu’U-SteeleNew Zealand
Signal score90
Travala.comEst. 2017
Juan OteroSingapore
Signal score86
ProphiaEst. 2018
CSCameron SteeleUnited States
Signal score83
MonavateEst. 2020
Dörte DyeUnited Kingdom
Signal score83
Isango!Est. 2006
Bas LemmensUnited Kingdom
Signal score82
AnchorEst. 2021
Gbekeloluwa Olufotebi O SimeonNigeria
Signal score80
Rocket DollarEst. 2018
Thomas YoungUnited States
Signal score79
ReliefEst. 2024
Jonas LevyFrance
Signal score77
SuppliedEst. 2024
Johann RozarioNetherlands
Signal score76

Book a demo to explore the full alumni network →

Global footprint

Where Booking.com has talent and traffic

Workforce by country
103 countries with
team presence
🇳🇱 Netherlands51%
🇬🇧 United Kingdom12%
🇺🇸 United States5.3%
🇪🇸 Spain3.8%
🇨🇳 China2.2%
Top 5 of 103 shown
Web traffic by country
600M monthly visits
across markets
🇺🇸 United States12.5%
🇮🇹 Italy6.7%
🇬🇧 United Kingdom6.7%
🇫🇷 France6%
🇩🇪 Germany5.9%
Top 5 markets shown

Capital deployed

Booking.com's 4 investments and acquisitions.

Every disclosed deal where Booking.com appeared as a backer or acquirer, 2017–2019. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across Booking.com's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Booking.com's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        What the market is saying about Booking.com

        An AI-synthesized read of the highest-engagement posts about Booking.com on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Booking.com on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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