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Booking.com

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#1 hotel booking site owned by Booking Holdings

Amsterdam, NetherlandsFounded 1996eCommerce & Marketplaces
Valuation $100–500B Last recorded · 2026
Revenue $10–50B Latest reported FY
Headcount 10–25k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Booking.com and the history behind them.

At a glance

Founded
1996
Headquarters
Amsterdam, Netherlands
Sector
eCommerce & Marketplaces
Power Law
Centicorn$100B+ valuation tierThoroughbred$100M+ revenue
Employees mapped 16,998 incl. 554 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 189 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
103 countries with
team presence
🇳🇱 Netherlands51%
🇬🇧 United Kingdom12%
🇺🇸 United States5.3%
🇪🇸 Spain3.8%
🇨🇳 China2.2%
Top 5 of 103 shown
Web traffic by country
600M monthly visits
across markets
🇺🇸 United States12.5%
🇮🇹 Italy6.7%
🇬🇧 United Kingdom6.7%
🇫🇷 France6%
🇩🇪 Germany5.9%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where Booking.com was the backer or acquirer, 2017–2019. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across Booking.com's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Booking.com's portfolio, mapped.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Booking.com on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Booking.com on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.