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Bonusly

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Boulder, United StatesFounded 2012eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2023
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Bonusly and the history behind them.

About Bonusly

Bonusly is a SaaS company that specializes in employee recognition and rewards, aimed at enhancing workplace culture and improving employee engagement. The platform allows employees to recognize each other's contributions through a peer-to-peer system, which can be redeemed for various rewards. Bonusly serves a diverse range of clients, including small businesses and large enterprises, across multiple industries. The company operates in the HR technology market, focusing on improving employee morale, retention, and productivity. Its business model is subscription-based, generating revenue through monthly or annual fees paid by organizations for access to its platform. Bonusly also provides analytics and insights to managers and HR leaders, helping them make data-driven decisions to foster a positive work environment.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Boulder, United States
Employees
84
Open positions
None listed
Dealroom signal
39.3/100
Industry
Telecom, Jobs Recruitment
Sector
eCommerce & Marketplaces, Information Technology, Human Resources, SaaS, Performance Management, Banking, Sharing Economy, App
Business model
Marketplace & ecommerce
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Feb 2023 $19M $76M NEXT Frontier Capital · FirstMark · Ankona Capital · Access Venture Partners ↗
SERIES A✓Equity / VC Jun 2020 $9M $36M NEXT Frontier Capital · FirstMark · Access Venture Partners ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Bonusly website traffic

Latest recorded traffic for Bonusly is 48K monthly website visits, down 28.4% over the last three months. Bonusly's team declined 8.7% over the past year.

Latest monthly visits48K 3-month web change-28.4% 1-year team growth-8.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
Dynamic SignalDynamic Signal is leading the People Powered Marketing revolution which is transforming the way marketing is done by helping brands and enterprises leverage the authentic voices of employees, customers & fans to drive, reach, awareness and revenue San Bruno, United States Acquired 52 $127M $40M
UnioncyAn automated personal inventory application to keep a record of your things and their associated information London, United Kingdom Closed
ClickMeetingThe ClickMeeting platform combines the best in online collaboration, with the power of rich media and custom branding no installation required Gdansk, Poland Operational
Obecto Ltd.Obecto offers software development and operational investment options designed for startups of all stages Sofia, Bulgaria Operational
LoconomicsLoconomics is a marketplace where clients and providers of local services come together to meet and engage each other & nurture their business relationships. San Francisco, United States Low Activity
SortlistAI-powered marketplace connecting businesses with marketing agencies Wavre, Belgium Operational
ImpraisePeople enablement platform for performance management Amsterdam, Netherlands Acquired
VCandidates.comTrue subscription-based career ecosystem for serious candidates and active recruiting professionals Tempe, United States Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A3 investors entered at this stage

  • Access Venture Partners
  • NEXT Frontier Capital
  • Ankona Capital

Other known investors3 additional known investors

Team profiled 25 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇺🇸 United States78.3%
🇮🇳 India6.7%
🇧🇩 Bangladesh5%
🇧🇷 Brazil3.3%
🇳🇱 Netherlands1.7%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Bonusly on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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