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Bonobos
eCommerce & Marketplaces · New York City, United States · Founded 2007
An e-commerce driven clothing brand MoreLess
Bonobos is a premium menswear brand specializing in perfectly fitting pants, shirts, shorts, and outerwear. The company serves fashion-conscious men who prioritize both style and comfort. Operating primarily in the e-commerce market, Bonobos offers a seamless online shopping experience with a focus on customer satisfaction. The business model revolves around direct-to-consumer sales, allowing the company to maintain control over the quality and fit of its products. Revenue is generated through online sales, with additional income from physical Guideshop locations where customers can try on clothing before purchasing online. Bonobos differentiates itself with unique features such as a curved waistband, performance fabrics, and a variety of fits to accommodate different body types. The company also offers free shipping, exchanges, and returns within the U.S., enhancing customer convenience and loyalty.
Keywords: menswear, e-commerce, perfect fit, pants, shirts, outerwear, direct-to-consumer, Guideshop, performance fabrics, customer satisfaction.
Company overview
Bonobos company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2007
- Headquarters
- New York City, United States
- Employees
- 509
- Open positions
- 42
- Dealroom signal
- 69.1
- Investment activity
- 1 companies · latest May 2015
- Capital deployed
- $1.5M
- Preferred round
- SEED
Valuation & funding
Bonobos funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Apr 2023 | $75M | $75M | WHP Global · Express | ↗ |
| FundingOther financing | Dec 2017 | $0 | — | Walmart Foundation | ↗ |
| ACQUISITIONOther financing | Jun 2017 | $310M | $310M | Walmart | — |
| LATE VCOther financing | Sep 2015 | $0 | — | Cota Capital · M13 · Capitaline · Olympus Trading Company | — |
| SERIES DOther financing | Jul 2014 | $55M | $220M | Undisclosed | — |
| LATE VCOther financing | Mar 2013 | Lightspeed Venture Partners · Peterson Ventures · Nordstrom · Felicis | — | ||
| LATE VCOther financing | Apr 2012 | Accel · Felicis · Forerunner Ventures · Nordstrom | — | ||
| SERIES BOther financing | Dec 2010 | Forerunner Ventures · Signatures Capital · Stage One Capital · Accel | — | ||
| SERIES BOther financing | Aug 2010 | Cota Capital · Carbon Arrow | — | ||
| EARLY VCOther financing | Jan 2010 | Stage One Capital · Forerunner Ventures · Andrew Boszhardt, Jr. · Brendan Wallace | — |
Growth signals
Bonobos website traffic
Latest recorded traffic for Bonobos is 2.4M monthly website visits, up 9.1% over the last three months. Bonobos's team grew 1.6% over the past year.
Hiring
Open positions at Bonobos
Current openings linked to this company in Dealroom.
Comparisons
Bonobos compared with similar companies
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Capital deployed
Bonobos investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Bonobos's talent
Source: Dealroom Talent Intelligence.
Investors
26 investors on Bonobos's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Bonobos has talent and traffic
team presence
In the news
Latest news about Bonobos
Recent press, funding announcements, and product moves mentioning Bonobos — open to read from the original sources.
Market sentiment
What the market is saying about Bonobos
An AI-synthesized read of the highest-engagement posts about Bonobos on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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