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Bonobos
An e-commerce driven clothing brand
About Bonobos
Bonobos is a premium menswear brand specializing in perfectly fitting pants, shirts, shorts, and outerwear. The company serves fashion-conscious men who prioritize both style and comfort. Operating primarily in the e-commerce market, Bonobos offers a seamless online shopping experience with a focus on customer satisfaction. The business model revolves around direct-to-consumer sales, allowing the company to maintain control over the quality and fit of its products. Revenue is generated through online sales, with additional income from physical Guideshop locations where customers can try on clothing before purchasing online. Bonobos differentiates itself with unique features such as a curved waistband, performance fabrics, and a variety of fits to accommodate different body types. The company also offers free shipping, exchanges, and returns within the U.S., enhancing customer convenience and loyalty.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- New York City, United States
- Employees
- 509
- Open positions
- 42
- Dealroom signal
- 69.1/100
- Industry
- Fashion
- Sub-industry
- Apparel
- Sector
- eCommerce & Marketplaces, Apparel, Retail, Shoes, Clothes, Branding, Direct-to-Consumer
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest May 2015
- Capital deployed
- $1.5M
- Preferred round
- SEED
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Apr 2023 | $75M | $75M | WHP Global · Express | ↗ |
| FundingOther financing | Dec 2017 | $0 | — | Walmart Foundation | ↗ |
Growth signals
Latest recorded traffic for Bonobos is 2.4M monthly website visits, up 9.1% over the last three months. Bonobos's team grew 1.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed8 investors entered at this stage
SV Angel
Forerunner Ventures
Andrew Boszhardt, Jr.
Brendan Wallace
Otter Rock Capital
Stage One Capital
Sandy Cass
Sidekick Fund
Series A5 investors entered at this stage
Cota Capital
Carbon Arrow
Accel
Lightspeed Venture Partners
Signatures Capital
Series B and later9 investors entered at this stage
Nordstrom
Felicis
Glynn Capital Management
Peterson Ventures
Mousse Partners
M13
Capitaline
Olympus Trading Company- JAJawsvc
Other known investors4 additional known investors
Express
Walmart
Walmart Foundation
WHP Global
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Bonobos on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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