Bom Consórcio

About Bom Consórcio

BomConsórcio operates as a digital marketplace within Brazil's substantial "consórcio" credit sector, addressing a critical market inefficiency. The company was established in Salvador in 2014 by co-founders Jorge Freire, Fabio Gordilho, and Claudio Oliveira. Freire, the CEO, is a serial entrepreneur with a history of building and selling companies, including a call center acquired by Atento in 1999. The firm was conceived to solve a long-standing problem for consortium members who, for various reasons, can no longer meet their payment obligations. Previously, these individuals had to navigate an informal and often precarious secondary market to sell their quotas (shares), facing potential fraud and unfavorable deals.

The business model centers on providing a secure and streamlined online platform for the buying and selling of active, delinquent, or canceled consortium quotas. This digital-first approach brings liquidity and transparency to a traditionally opaque market. BomConsórcio partners with major consortium administrators—including Itaú, Caixa Consórcios, Santander, and Bradesco—to create an official channel for these secondary transactions. Revenue is generated by facilitating these trades, offering immediate cash to sellers at a discount and providing an alternative investment asset for buyers. The company has also expanded its financial instruments by creating its own Credit Rights Investment Fund (FIDC) to purchase quotas and support its operations.

The platform's core service is to digitize and secure the entire process of transferring consortium quotas, acting as a trusted intermediary. For sellers, the platform provides a simple process: they submit their quota details, receive a data-driven offer often formulated using artificial intelligence, and upon acceptance, securely transfer documentation for validation by the administrator before receiving payment. For buyers, BomConsórcio offers access to a variety of consortium plans, enabling them to acquire credit for assets like vehicles or property, sometimes with more immediacy than starting a new plan. The company has successfully transacted over R$600 million across more than 50,000 operations and reports a 98% customer satisfaction rate.