O
Ostrom
Digital green energy management for German households
About Ostrom
Ostrom is a digital energy provider based in Berlin, Germany, that supplies households with 100% green electricity. The company was founded in January 2021 by Matthias Martensen (CEO) and Karl Villanueva (CMO/CPO). The idea originated from Martensen's experience as a consultant for energy companies, where he identified inefficiencies and a lack of customer focus. Villanueva brought his expertise in user acquisition and product experience from various B2C startups. After launching an early version of their product in May 2021, the company has seen significant growth.
Ostrom operates on a subscription-based model, charging a flat monthly fee and providing electricity at market cost. This model is designed to align the company's incentives with customers' interests in reducing energy consumption. The company offers flexible, monthly cancellable contracts and provides support in both English and German. Customers can manage their accounts, track consumption, and control their tariffs in real-time through the Ostrom mobile app. The company has received B Corp certification, reflecting its commitment to high social and environmental standards.
The company's offerings include its SimplyFair tariff with predictable billing and the SimplyDynamic tariff, which utilizes smart meters for hourly, real-time pricing. This dynamic pricing allows customers to use energy when it is cheapest and greenest. Ostrom is actively involved in accelerating the smart meter rollout in Germany, partnering with other energy providers and aiming to install one million smart meters for its customers by 2030. The company has also developed Germany's largest Virtual Power Plant (VPP), which connects and manages decentralized energy assets like electric vehicles, to help stabilize the grid.
Ostrom has raised a total of over €40 million in funding across several rounds. A notable Series B funding round in June 2025 brought in €20 million, led by Eneco Ventures, to subsidize smart meter installations and scale its VPP. Other investors include SE Ventures, Union Square Ventures, Adjacent, 468 Capital, and J12 Ventures.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2021
- Headquarters
- Berlin, Germany
- Employees
- 62
- Open positions
- 4
- Dealroom signal
- 92.7/100
- Industry
- Energy
- Sub-industry
- Energy Providers
- Sector
- Energy, Sustainable Development Goals, Climate Tech, B Corp, Energy Management System, Grid Technology, Hard Tech, Berlin ClimateTech 2024
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jun 2025 | $22M | $88M | J12 Ventures · Eneco Ventures · Übermorgen Ventures · Union Square Ventures | ↗ |
| SERIES A✓Equity / VC | Sep 2023 | $8.2M | $51M | Adjacent · J12 Ventures · Übermorgen Ventures · SE Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Ostrom is 67K monthly website visits, down 19.3% over the last three months. Ostrom's team grew 17% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed10 investors entered at this stage
Eric Wahlforss
Anton Rummel
J12 Ventures
Stephan Haslebacher
Ferdinand Meyer
Global Founders Capital
Julian Weselek
Diana Zur Löwen
Übermorgen Ventures
Jörg Kattner
Series A7 investors entered at this stage
Alexander Kudlich
468 Capital
Philipp Klöckner
Adjacent
Union Square Ventures
SE Ventures
Eneco Ventures
Other known investors5 additional known investors
Andreas Rührig
Harald Braunstein
Philipp Gloeckler
Rawr Ventures
Timo Meyer
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Ostrom on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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