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Ostrom

Energy · Berlin, Germany · Founded 2021

Digital green energy management for German households MoreLess

Ostrom is a digital energy provider based in Berlin, Germany, that supplies households with 100% green electricity. The company was founded in January 2021 by Matthias Martensen (CEO) and Karl Villanueva (CMO/CPO). The idea originated from Martensen's experience as a consultant for energy companies, where he identified inefficiencies and a lack of customer focus. Villanueva brought his expertise in user acquisition and product experience from various B2C startups. After launching an early version of their product in May 2021, the company has seen significant growth.

Ostrom operates on a subscription-based model, charging a flat monthly fee and providing electricity at market cost. This model is designed to align the company's incentives with customers' interests in reducing energy consumption. The company offers flexible, monthly cancellable contracts and provides support in both English and German. Customers can manage their accounts, track consumption, and control their tariffs in real-time through the Ostrom mobile app. The company has received B Corp certification, reflecting its commitment to high social and environmental standards.

The company's offerings include its SimplyFair tariff with predictable billing and the SimplyDynamic tariff, which utilizes smart meters for hourly, real-time pricing. This dynamic pricing allows customers to use energy when it is cheapest and greenest. Ostrom is actively involved in accelerating the smart meter rollout in Germany, partnering with other energy providers and aiming to install one million smart meters for its customers by 2030. The company has also developed Germany's largest Virtual Power Plant (VPP), which connects and manages decentralized energy assets like electric vehicles, to help stabilize the grid.

Ostrom has raised a total of over €40 million in funding across several rounds. A notable Series B funding round in June 2025 brought in €20 million, led by Eneco Ventures, to subsidize smart meter installations and scale its VPP. Other investors include SE Ventures, Union Square Ventures, Adjacent, 468 Capital, and J12 Ventures.

Keywords: green electricity, digital energy provider, renewable energy, energy management platform, smart meter, dynamic pricing, virtual power plant, B Corp, energy transition, monthly tariffs, German energy market, electricity-at-cost, EV charging, demand-side flexibility, energy consumption tracking, clean technology, sustainable energy, Berlin startup

Company overview

Ostrom company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2021
Headquarters
Berlin, Germany
Employees
62
Open positions
4
Dealroom signal
92.7
client focusb2csub industryEnergy ProviderstechnologyMobile appbusiness modelSaaSsectorSustainable Development GoalssectorClimate TechsectorB CorpsectorEnergy Management SystemsectorGrid TechnologysectorHard TechsectorBerlin ClimateTech 2024industryEnergy

Valuation & funding

Ostrom funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Jun 2025 $22M $88M J12 Ventures · Eneco Ventures · Übermorgen Ventures · Union Square Ventures
SERIES AEquity / VC Sep 2023 $8.2M $51M Adjacent · J12 Ventures · Übermorgen Ventures · SE Ventures
SERIES AEquity / VC Dec 2022 $10M $41M J12 Ventures · Übermorgen Ventures · Adjacent · Union Square Ventures
SEEDEquity / VC Jan 2022 $4.8M $19M Eric Wahlforss · Anton Rummel · Philipp Klöckner · J12 Ventures
EARLY VCEquity / VC Jul 2021 $0 Alexander Kudlich · 468 Capital · Philipp Klöckner
OtherOther financing Dec 2020 Undisclosed
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $2.5M 0% 62
2025 $2.5M 0% 53
2024 $2.5M 0% 43
2023 $2.5M +19% 36
2022 $2.1M 24
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Growth signals

Ostrom website traffic

Latest recorded traffic for Ostrom is 67K monthly website visits, down 19.3% over the last three months. Ostrom's team grew 17% over the past year.

Latest monthly visits67K 3-month web change-19.3% 1-year team growth+17%
Monthly website visits47 observations · Jan 2022–Jul 2026
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Comparisons

Ostrom compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Ostrom's talent

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Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

22 investors on Ostrom's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 10 investors entered at this stage
Eric Wahlforss
Anton Rummel
J12 Ventures
Stephan Haslebacher
Ferdinand Meyer
Global Founders Capital
Julian Weselek
Diana Zur Löwen
Übermorgen Ventures
Jörg Kattner
Series A 7 investors entered at this stage
Alexander Kudlich
468 Capital
Philipp Klöckner
Adjacent
Union Square Ventures
SE Ventures
Eneco Ventures
Other known 5 additional known investors
Andreas Rührig
Harald Braunstein
Philipp Gloeckler
Rawr Ventures
Timo Meyer

Global footprint

Where Ostrom has talent and traffic

Workforce by country
4 countries with
team presence
🇩🇪 Germany93.9%
🇫🇷 France2%
🇦🇹 Austria2%
🇳🇱 Netherlands2%
4 countries shown

In the news

Latest news about Ostrom

Recent press, funding announcements, and product moves mentioning Ostrom — open to read from the original sources.

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Market sentiment

What the market is saying about Ostrom

An AI-synthesized read of the highest-engagement posts about Ostrom on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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