sojo

About sojo

Sojo operates as a B2B automation platform tailored for the short-term and vacation rental market, focusing on streamlining amenity and supply logistics for property managers. Founded in 2020 by Max Farley, the company's CEO, Sojo was established to address the significant operational challenge property managers face in ordering, storing, and delivering guest amenities. The Texas-based company targets a client base ranging from individual hosts to large-scale property management firms managing portfolios of over 5,000 properties.

The core of Sojo's business is its technology platform that integrates directly with property management systems (PMS) and reservation calendars from services like Hostaway, Breezeway, Escapia, and Guesty. This integration enables the automation of the entire supply chain process. Based on booking data, guest numbers, and length of stay, the system automatically curates, packages, and schedules the delivery of necessary supplies. This process eliminates the need for manual ordering and inventory management by property managers, saving an average of 50 hours per month and reducing backroom inventory by 30%. Deliveries are consolidated into pre-packaged kits for each property, timed to arrive just before check-in to be stocked by cleaning crews.

Sojo generates revenue through the sale of these amenity packages. It offers a catalog of eco-friendly and high-quality products, including bathroom toiletries, kitchen and laundry supplies, pantry items, and maintenance products. A key feature is the option for clients to custom-brand the amenities, which not only elevates the guest experience but also serves as a marketing tool to drive direct bookings. This customization provides an additional revenue stream for Sojo. The company has demonstrated consistent growth, securing a $5 million seed round in March 2021, followed by a $6.2 million Series A round in February 2023, led by Ballast Point Ventures. These funds are being used to further invest in technology and personnel to support its expanding operations.