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Betterment

Fintech · New York City, United States · Founded 2008

Investing Made Better

Talent graph

Betterment's talent

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Employees mapped 669 incl. 6 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

18 investors on Betterment's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 4 investors entered at this stage
Series B+ 14 investors entered at this stage
Aflac Ventures
Citi Ventures
Francisco Partners
Northwestern Mutual Future Ventures
Kinnevik
Anthemis Group
Treasury
Globespan Capital Partners
Menlo Ventures
The Private Shares Fund
SquareOne Capital
Northwestern Mutual
ID8 Investments
SharesPost

Ownership

Who owns Betterment

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

17.5% Founders
  • Kinnevik 16%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Betterment has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States98.5%
🇬🇧 United Kingdom0.7%
🇹🇷 Turkey0.2%
🇸🇬 Singapore0.2%
🇲🇽 Mexico0.2%
Top 5 of 6 shown
Web traffic by country
2.2M monthly visits
across markets
🇺🇸 United States96.8%
🇯🇵 Japan0.6%
🏳️ Puerto Rico0.4%
🇨🇦 Canada0.3%
🇬🇧 United Kingdom0.3%
Top 5 markets shown

Capital deployed

Betterment's 4 investments and acquisitions.

Every disclosed deal where Betterment appeared as a backer or acquirer, 2013–2025. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across Betterment's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Betterment's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        What the market is saying about Betterment

        An AI-synthesized read of the highest-engagement posts about Betterment on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Betterment on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.