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Betterment

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Investing Made Better

New York City, United StatesFounded 2008Fintech
Valuation $1–2.5B Last recorded · 2026
Revenue $100–500M Latest reported FY
Headcount 500–1k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Betterment and the history behind them.

At a glance

Founded
2008
Headquarters
New York City, United States
Sector
Fintech
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom
Market map Human resources software

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

Series B and later14 investors entered at this stage

  • Aflac Ventures
  • Citi Ventures
  • Francisco Partners
  • Northwestern Mutual Future Ventures
  • Kinnevik
  • Anthemis Group
  • Treasury
  • Globespan Capital Partners
  • Menlo Ventures
  • The Private Shares Fund
  • SquareOne Capital
  • Northwestern Mutual
  • ID8 Investments
  • SharesPost

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

17.5% Founders

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Talent

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Employees mapped 669 incl. 6 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 of 12 startups shown

Former Betterment employees who went on to found companies, sorted by Dealroom signal score.

ClassPassEst. 2012
Mary BigginsUnited States
Signal score96
Spark AdvisorsEst. 2020
Alex ZhangUnited States
Signal score93
DeveloEst. 2020
Han KeUnited States
Signal score87
VanillaEst. 2019
Steve LockshinUnited States
Signal score86
CoralEst. 2023
Nizar DhamaniUnited States
Signal score85
7 more alumni-founded companies in this previewBook a demo

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States98.5%
🇬🇧 United Kingdom0.7%
🇹🇷 Turkey0.2%
🇸🇬 Singapore0.2%
🇲🇽 Mexico0.2%
Top 5 of 6 shown
Web traffic by country
2.2M monthly visits
across markets
🇺🇸 United States96.8%
🇯🇵 Japan0.6%
🏳️ Puerto Rico0.4%
🇨🇦 Canada0.3%
🇬🇧 United Kingdom0.3%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where Betterment was the backer or acquirer, 2013–2025. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across Betterment's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Betterment's portfolio, mapped.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Betterment on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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