Power Law company profile

Betterment

Fintech · New York City, United States · Founded 2008 Unicorn

← All companies

A public taster of the full Dealroom platform — request a demo to explore live financials, founders, funding history, and market intelligence.

Valuation

$1–2.5B

Latest valuation · 2026

Unlock exact value

Revenue

$100–500M

Latest reported FY

Unlock exact value

Headcount

500–1k

Current team size

Unlock exact value

Investors

18 investors on Betterment's cap table

Sourced from Dealroom's funding history. Tap any card for that investor's profile.

Series A 4 investors entered at this stage

Andy Dunn

Red Swan Ventures

Bessemer Venture Partners

Reinmkr Capital

Series B+ 14 investors entered at this stage

Francisco Partners

Treasury

Globespan Capital Partners

Citi Ventures

Northwestern Mutual

Northwestern Mutual Future Ventures

The Private Shares Fund

Anthemis Group

Aflac Corporate Ventures

Global footprint

Where Betterment has talent and traffic

AI talent share

0.9% of workforce is AI talent
(6 of 634 staff)

Core AI10.16%

Other AI50.79%

Non-AI workforce62899.05%

Web traffic by country

2.7M monthly visits
across markets

🇺🇸 United States94.2%

🇯🇵 Japan0.8%

🇲🇽 Mexico0.6%

🇨🇦 Canada0.5%

🇮🇳 India0.4%

Top 5 markets shown

See Betterment on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

Open in Dealroom Book a demo