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BellFace

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AI agent for automating Salesforce data entry.

Tokyo, JapanFounded 2015Marketing
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for BellFace and the history behind them.

About BellFace

BellFace Inc. is a Japanese company that has pivoted to focus on AI-driven sales technology. The company's main product is 'bellSalesAI', an AI agent designed to fully automate data entry into Salesforce, the world's leading CRM. This service aims to redefine the future of sales by creating a new category of 'Salesforce input agents' where humans and AI collaborate.

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Founded on April 27, 2015, by Kazuaki Nakajima, BellFace initially developed and operated the online meeting system 'bellFace'. This system was unique because it used a telephone line for audio while sharing documents and screens online, ensuring a stable connection regardless of internet quality. It featured functions like document and screen sharing, a digital business card, and recording capabilities. The system was designed for ease of use, requiring no application installation for the client, who could connect simply by entering a 4-digit number.

The founder, Kazuaki Nakajima, has a notable entrepreneurial journey. He left high school after three months to pursue business, traveled the world creating 200 business plans, and started his first company at 21, a video media site for company presidents called "Shacho.tv". The experience of trying to expand this business nationwide through remote sales led to the initial idea for bellFace. After being dismissed as representative director from his first company, he founded BellFace just days later in April 2015.

Facing challenges from the widespread adoption of general web conferencing tools like Zoom during the COVID-19 pandemic, BellFace strategically restructured by focusing on the financial industry. Subsequently, in August 2025, the original 'bellFace' online meeting system business was transferred to Peers Co., Ltd. This strategic shift allowed the company to rebrand as an "AI Agent Company" and concentrate on the new 'bellSalesAI'事業. The company secured 750 million JPY in funding in January 2026 to accelerate the growth of bellSalesAI, which is reportedly growing at four times the pace of the original bellFace service in its early days.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Tokyo, Japan
Employees
71
Open positions
1
Dealroom signal
65.4/100
Industry
Media, Marketing
Sub-industry
CRM & Sales
Sector
Marketing, Core AI, SME, Generative AI, genAI Applications, AI Applications, AI Agents
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b

Funding history

9 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Jan 2026 $0 — Spiral Capital · Hirac Fund · Peers Japan ↗
SERIES DOther financing Sep 2021 $27M $233M SMBC Venture Capital · Dai-ichi Life Insurance · Sumitomo Mitsui Trust Investment —
Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Growth signals

BellFace website traffic

Latest recorded traffic for BellFace is 120K monthly website visits, up 9.1% over the last three months. BellFace's team declined 9% over the past year.

Latest monthly visits120K 3-month web change+9.1% 1-year team growth-9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Incubate Fund

Series A3 investors entered at this stage

  • Globis Capital Partners
  • Yahoo! JAPAN
  • Mizuho

Series B and later6 investors entered at this stage

  • SMBC Venture Capital
  • Dai-ichi Life Insurance
  • Sumitomo Mitsui Trust Investment
  • Spiral Capital
  • Hirac Fund
  • Peers Japan
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇯🇵 Japan100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about BellFace on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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