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BellFace
AI agent for automating Salesforce data entry.
About BellFace
BellFace Inc. is a Japanese company that has pivoted to focus on AI-driven sales technology. The company's main product is 'bellSalesAI', an AI agent designed to fully automate data entry into Salesforce, the world's leading CRM. This service aims to redefine the future of sales by creating a new category of 'Salesforce input agents' where humans and AI collaborate.
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Founded on April 27, 2015, by Kazuaki Nakajima, BellFace initially developed and operated the online meeting system 'bellFace'. This system was unique because it used a telephone line for audio while sharing documents and screens online, ensuring a stable connection regardless of internet quality. It featured functions like document and screen sharing, a digital business card, and recording capabilities. The system was designed for ease of use, requiring no application installation for the client, who could connect simply by entering a 4-digit number.
The founder, Kazuaki Nakajima, has a notable entrepreneurial journey. He left high school after three months to pursue business, traveled the world creating 200 business plans, and started his first company at 21, a video media site for company presidents called "Shacho.tv". The experience of trying to expand this business nationwide through remote sales led to the initial idea for bellFace. After being dismissed as representative director from his first company, he founded BellFace just days later in April 2015.
Facing challenges from the widespread adoption of general web conferencing tools like Zoom during the COVID-19 pandemic, BellFace strategically restructured by focusing on the financial industry. Subsequently, in August 2025, the original 'bellFace' online meeting system business was transferred to Peers Co., Ltd. This strategic shift allowed the company to rebrand as an "AI Agent Company" and concentrate on the new 'bellSalesAI'事業. The company secured 750 million JPY in funding in January 2026 to accelerate the growth of bellSalesAI, which is reportedly growing at four times the pace of the original bellFace service in its early days.
At a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- Tokyo, Japan
- Employees
- 71
- Open positions
- 1
- Dealroom signal
- 65.4/100
- Industry
- Media, Marketing
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Core AI, SME, Generative AI, genAI Applications, AI Applications, AI Agents
- Technology
- Artificial Intelligence
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jan 2026 | $0 | — | Spiral Capital · Hirac Fund · Peers Japan | ↗ |
| SERIES DOther financing | Sep 2021 | $27M | $233M | SMBC Venture Capital · Dai-ichi Life Insurance · Sumitomo Mitsui Trust Investment | — |
Growth signals
Latest recorded traffic for BellFace is 120K monthly website visits, up 9.1% over the last three months. BellFace's team declined 9% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Incubate Fund
Series A3 investors entered at this stage
Globis Capital Partners
Yahoo! JAPAN
Mizuho
Series B and later6 investors entered at this stage
SMBC Venture Capital
Dai-ichi Life Insurance
Sumitomo Mitsui Trust Investment
Spiral Capital
Hirac Fund
Peers Japan
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about BellFace on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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