B
Basket
Fintech · Kansas City, United States · Founded 2013
Basket lets you compare online and in-store prices MoreLess
Basket, also known as Cherished.com, operates a mobile shopping application and browser extension that allows users to save products from any online store into a single, unified shopping basket.
The platform serves online shoppers by providing a centralized location to manage their desired items. Its primary features include price tracking and alerts for when products are back in stock, aiming to enhance the user's ability to make informed purchasing decisions at the best possible price. The business model appears to be B2C, focused on individual consumers.
Revenue generation is likely derived from affiliate partnerships with the online retailers from which users save items. When a user makes a purchase through a link provided by Basket, the company may receive a commission. The market is competitive, with various e-commerce tools and extensions offering similar functionalities.
Keywords: price tracking, online shopping, browser extension, mobile app, universal cart, price alerts, e-commerce tool, affiliate marketing, consumer application, shopping assistant
Company overview
Basket company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2013
- Headquarters
- Kansas City, United States
- Employees
- 67
- Open positions
- None listed
- Dealroom signal
- 74.6
Valuation & funding
Basket funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| PRIVATE PLACEMENT VCOther financing | Dec 2017 | $0 | — | Quake Capital | — |
| SERIES AOther financing | Sep 2017 | $10M | $41M | Undisclosed | — |
| GROWTH EQUITY VCOther financing | Sep 2017 | $6M | $42M | Undisclosed | — |
| SERIES AOther financing | Aug 2017 | — | — | Undisclosed | — |
| SEEDOther financing | Aug 2014 | $3.3M | $13M | Entrepreneurs Fund · Eniac Ventures · Middleland Capital · Passport Capital | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 67 |
| 2025 | 63 |
| 2024 | 92 |
| 2023 | 50 |
| 2022 | 51 |
| 2021 | 51 |
| 2020 | 53 |
Growth signals
Basket website traffic
Latest recorded traffic for Basket is 180 monthly website visits, down 92.2% over the last three months. Basket's team grew 6.3% over the past year.
Comparisons
Basket compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Basket's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Basket has talent and traffic
team presence
In the news
Latest news about Basket
Recent press, funding announcements, and product moves mentioning Basket — open to read from the original sources.
Market sentiment
What the market is saying about Basket
An AI-synthesized read of the highest-engagement posts about Basket on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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