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Mercato
A platform to order grocery delivery online from local specialty food shops
About Mercato
Mercato is an online marketplace that connects local merchants with consumers seeking fresh, artisanal groceries and specialty foods. The platform serves individual consumers and businesses looking for high-quality, locally-sourced products. Operating primarily in urban markets, Mercato offers a wide range of items including party platters, deli trays, specialty beverages, spices, seafood, artisanal cheeses, and hand-cut meats. The business model is based on a commission structure, where Mercato earns a percentage of each transaction made through its platform. This model allows local merchants to reach a broader audience while providing consumers with convenient access to premium, locally-sourced products. Mercato's revenue is generated through these commissions as well as potential subscription fees for premium services. The company emphasizes community support and exceptional customer service, ensuring satisfaction with every order.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- San Diego, United States
- Employees
- 219
- Open positions
- 5
- Dealroom signal
- 88.4/100
- Industry
- Food
- Sub-industry
- Food Logistics & Delivery
- Sector
- eCommerce & Marketplaces, Groceries, Delivery, Search Engine, Community
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Apr 2021 | $26M | $104M | Team Global · Greycroft Partners · Loeb.nyc · Velvet Sea Ventures | — |
| SEED✓Equity / VC | Nov 2019 | $1.1M | $4.4M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Mercato is 230K monthly website visits, up 15% over the last three months. Mercato's team grew 12.3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Michael Loeb
Loeb.nyc
Greycroft Partners
Series A2 investors entered at this stage
Velvet Sea Ventures
Team Global
Other known investors8 additional known investors
Alan Doan
Brighter Capital
Flucas Ventures
Interlock Capital- MAMango.vc
NuFund Venture Group
Realm Capital Ventures
Tech Coast Angels
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mercato on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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