M
Mercato
eCommerce & Marketplaces · San Diego, United States · Founded 2015
A platform to order grocery delivery online from local specialty food shops MoreLess
Mercato is an online marketplace that connects local merchants with consumers seeking fresh, artisanal groceries and specialty foods. The platform serves individual consumers and businesses looking for high-quality, locally-sourced products. Operating primarily in urban markets, Mercato offers a wide range of items including party platters, deli trays, specialty beverages, spices, seafood, artisanal cheeses, and hand-cut meats. The business model is based on a commission structure, where Mercato earns a percentage of each transaction made through its platform. This model allows local merchants to reach a broader audience while providing consumers with convenient access to premium, locally-sourced products. Mercato's revenue is generated through these commissions as well as potential subscription fees for premium services. The company emphasizes community support and exceptional customer service, ensuring satisfaction with every order.
Keywords: online marketplace, local merchants, artisanal groceries, specialty foods, urban markets, commission-based, premium products, community support, customer service, fresh produce.
Company overview
Mercato company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- San Diego, United States
- Employees
- 219
- Open positions
- 5
- Dealroom signal
- 88.4
Valuation & funding
Mercato funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Apr 2021 | $26M | $104M | Team Global · Greycroft Partners · Loeb.nyc · Velvet Sea Ventures | — |
| SEED✓Equity / VC | Nov 2019 | $1.1M | $4.4M | Undisclosed | — |
| SEED✓Equity / VC | Jul 2019 | $4M | $16M | Loeb.nyc · Greycroft Partners | — |
| SEED✓Equity / VC | Sep 2018 | $1M | $4M | Loeb.nyc | — |
| SEED✓Equity / VC | Jun 2018 | $1.2M | $4.8M | Michael Loeb | — |
| SEED✓Equity / VC | Mar 2017 | Michael Loeb | — | ||
| SEED✓Equity / VC | Sep 2015 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $15M | 0% | 233 |
| 2025 | $15M | 0% | 195 |
| 2024 | $15M | 0% | 125 |
| 2023 | $15M | -28.3% | 122 |
| 2022 | $21M | 0% | 100 |
| 2021 | $21M | +21.8% | — |
| 2020 | $17M | — | — |
Growth signals
Mercato website traffic
Latest recorded traffic for Mercato is 230K monthly website visits, up 15% over the last three months. Mercato's team grew 12.3% over the past year.
Hiring
Open positions at Mercato
Current openings linked to this company in Dealroom.
Comparisons
Mercato compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Mercato's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Mercato has talent and traffic
team presence
In the news
Latest news about Mercato
Recent press, funding announcements, and product moves mentioning Mercato — open to read from the original sources.
Market sentiment
What the market is saying about Mercato
An AI-synthesized read of the highest-engagement posts about Mercato on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Mercato’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.