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COMPANY PROFILE

Vivino

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Largest online wine marketplace, powered by a community of millions of wine drinkers who use the app to scan and rate more than 500,000 wines every single day

Copenhagen, DenmarkFounded 2010eCommerce & Marketplaces
Valuation $500M–1B Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Vivino and the history behind them.

About Vivino

Vivino is an innovative startup operating in the wine industry. It provides a platform that allows wine enthusiasts to discover, rate, and purchase wines from around the world. The company primarily serves wine consumers, but it also provides a marketplace for wine retailers and producers to sell their products.

Vivino operates in the global wine market, which is a highly fragmented and diverse industry. The company has managed to carve out a niche for itself by leveraging technology to provide a unique service that combines elements of social networking, e-commerce, and data analytics.

The business model of Vivino is based on a combination of direct sales and commission-based revenue. The company sells wines directly to consumers through its platform, earning a margin on each sale. Additionally, it charges a commission to third-party retailers and producers who sell their products through the platform.

Vivino also generates revenue through advertising. Wine producers and retailers can pay to have their products featured prominently on the platform, increasing their visibility to Vivino's user base.

In summary, Vivino is a technology-driven wine platform that serves a global community of wine lovers. It generates revenue through direct sales, commissions, and advertising, providing a unique and valuable service in the wine industry.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2010
Headquarters
Copenhagen, Denmark
Employees
298
Open positions
1
Dealroom signal
76.9/100
Sub-industry
Food Logistics & Delivery, In-store Retail & Restaurant Tech
Sector
eCommerce & Marketplaces, Groceries, Navigation, Shopping, Lead Generation, Price Comparison, Community, Alcohol, App, Deal Comparison
Technology
Mobile app
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Feb 2021 $155M $700M Creandum · GP Bullhound · Sprints · Kinnevik —
SERIES COther financing Dec 2018 $7.5M $125M Undisclosed —
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Vivino website traffic

Latest recorded traffic for Vivino is 3.6M monthly website visits, down 12.2% over the last three months. Vivino's team grew 2.8% over the past year.

Latest monthly visits3.6M 3-month web change-12.2% 1-year team growth+2.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

Series B and later5 investors entered at this stage

Team profiled 47 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
21 countries with
team presence
🇩🇰 Denmark42.2%
🇺🇸 United States16.8%
🇬🇧 United Kingdom8.1%
🇮🇳 India6.5%
🇸🇪 Sweden4.3%
Top 5 of 21 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Vivino on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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