mySupermarket

About mySupermarket

Initially launched in 2006, mySupermarket was a UK-based independent website and mobile application for grocery price comparison. The platform enabled consumers to compare prices from major online retailers like Tesco, Asda, Sainsbury's, and Ocado, suggesting cheaper alternatives or better value product sizes to save money. The company was privately held, securing a £3 million investment in 2007 from venture capital firms Greylock Partners and Pitango, followed by a $10 million investment in 2012 from WPP and existing investors. The business model centered on providing a free comparison service to shoppers while monetizing the data collected. For businesses, mySupermarket evolved to offer B2B services through its 'mySupermarket Business Solutions'. This arm provided FMCG brands and manufacturers with real-time data, e-commerce insights, and digital shelf management tools. A key product was the "Metrico" tool, which delivered analytics on portfolio tracking, stock availability, and market share. In 2014, the company launched "Insights," a real-time dashboard for marketers to track campaign performance and product sales across UK supermarkets. Throughout its history, mySupermarket expanded its services, launching a US version in 2013 and an online shop for independent UK retailers in 2015. However, on February 27, 2020, CEO Gilad Simhony announced the closure of the consumer-facing website and app, effective March 1, 2020. The company stated it was shifting its activities toward other business areas, continuing to operate its business solutions division.