mySupermarket

The company expanded its offerings over time, launching a mobile app in July 2013 and entering the U.S. market in June of the same year. A key strategic pivot occurred in November 2014 with the introduction of "Insights," a real-time data dashboard for FMCG brands. This B2B service offered brands access to daily market share, sales, and pricing data, shifting the company's focus towards providing digital shelf analytics. This business solutions arm gave FMCG manufacturers powerful e-commerce insights to optimize their digital presence and marketing strategies. Despite its initial success with consumers and a pivot to B2B data services, the consumer-facing website and app were shut down on March 1, 2020. The closure was announced by CEO Gilad Simhony, who stated the company was shifting its activity toward other business areas, with the parent company, Mysupermarket Business Solutions, continuing to operate.

The core service for businesses revolved around its proprietary data collection and analytics capabilities, including a tool named "Metrico." This tool provided digital shelf management features such as tracking stock availability, analyzing online portfolios, and gaining insights from an online shopper panel. Revenue for the consumer side was generated through affiliate commissions and advertising, though this proved insufficient to sustain the business. The B2B solutions were likely offered on a subscription or service-based model, empowering brands with the data needed to manage their online retail performance effectively. The company's ultimate failure to recoup shareholder investment led to the closure of its popular consumer platform.