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Back to the Roots
eCommerce & Marketplaces · Oakland, United States · Founded 2009
Reconnecting families and kids to where food comes from MoreLess
Back to the Roots is an organic gardening company that provides a range of products for customers to grow their own food at home. The company offers a variety of products, including grow kits, heirloom seeds, peat-free soils, and plant foods.
Founded in 2009 and based in Oakland, California, the company targets families and children with the goal of reconnecting them to the origins of food. Their business model revolves around the sale of these gardening products through their website and retail partners. The company emphasizes sustainability, as seen in their initial venture of creating a sustainable urban mushroom farm.
Keywords: organic gardening, grow kits, heirloom seeds, peat-free soils, plant foods, sustainable agriculture, urban farming, food education, home gardening, family-oriented products
Company overview
Back to the Roots company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2009
- Headquarters
- Oakland, United States
- Employees
- 90
- Open positions
- None listed
- Dealroom signal
- 82.8
Valuation & funding
Back to the Roots funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Apr 2022 | $9M | — | Undisclosed | ↗ |
| LATE VCOther financing | Apr 2022 | $9M | $75M | Undisclosed | ↗ |
| SERIES DOther financing | Nov 2021 | $15M | $60M | S2G Investments · Ayesha Curry · Peter Guber · Carmelo Anthony | ↗ |
| LATE VCOther financing | Oct 2020 | $0 | — | John Foraker · Acre Venture Partners · KBW Ventures · S2G Investments | — |
| SERIES COther financing | Feb 2019 | $3M | $12M | Blue Scorpion Investments · Central Garden & Pet | — |
| SERIES BOther financing | May 2018 | Undisclosed | — | ||
| SERIES AOther financing | Jun 2017 | Echo Capital | — | ||
| SERIES AOther financing | Jun 2016 | Undisclosed | — | ||
| SERIES AOther financing | Apr 2016 | Acre Venture Partners | — | ||
| SEEDOther financing | Jun 2015 | CircleUp · James White · Jessica Stoner Steel · John Foraker | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $8.5M | 0% | 90 |
| 2025 | $8.5M | 0% | 85 |
| 2024 | $8.5M | 0% | 63 |
| 2023 | $8.5M | +3.3% | 75 |
| 2022 | $8.2M | +11.1% | 65 |
| 2021 | $7.4M | +57.4% | 53 |
| 2020 | $4.7M | — | 45 |
Growth signals
Back to the Roots website traffic
Latest recorded traffic for Back to the Roots is 40K monthly website visits, down 20% over the last three months. Back to the Roots's team grew 5.9% over the past year.
Hiring
Open positions at Back to the Roots
Current openings linked to this company in Dealroom.
Comparisons
Back to the Roots compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Back to the Roots's talent
Source: Dealroom Talent Intelligence.
Investors
25 investors on Back to the Roots's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Back to the Roots has talent and traffic
team presence
In the news
Latest news about Back to the Roots
Recent press, funding announcements, and product moves mentioning Back to the Roots — open to read from the original sources.
Market sentiment
What the market is saying about Back to the Roots
An AI-synthesized read of the highest-engagement posts about Back to the Roots on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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