Aureus Analytics

About Aureus Analytics

Aureus Analytics, founded in 2013 by Anurag Shah, Ashish Tanna, and Nitin Purohit, is a company specializing in customer intelligence and experience for the insurance industry. The founders identified a gap in the analytics maturity of the insurance and banking sectors compared to others like retail and e-commerce, which motivated them to create an industry-specific solution. CEO Anurag Shah brings over two decades of experience in managing global teams and driving revenue growth, while COO Ashish Tanna and CTO Nitin Purohit each have extensive experience in the InsurTech industry. This venture is Shah's second startup, reflecting his entrepreneurial drive.

The company operates on a B2B subscription-based business model, serving insurance carriers, brokers, agents, and MGAs. Aureus Analytics provides AI and predictive analytics platforms that help these clients deliver a superior customer experience, ultimately leading to improved customer retention, loyalty, and lifetime value. The firm has operations in the United States, India, and Singapore, with its U.S. presence established after participating in the 2018 Hartford InsurTech Accelerator Program. The company has secured a total of $4.02 million in funding over six rounds from investors including Connecticut Innovations, Multi-Act, and Alpine Meridian.

Aureus Analytics offers two main platforms: CRUX and DONNA. CRUX is an AI-powered platform for insurers that uses predictive analytics and machine learning to provide insights from various internal and external data sources. A key feature of CRUX is the SentiMeter®, a proprietary algorithm that uses deep-text analytics and AI to measure customer experience in real-time on a scale of 0-100. DONNA is an AI and data analytics platform specifically designed for independent insurance agents and brokers to help them grow their existing book of business. This platform provides deep, real-time insights into customers, measures customer experience throughout their journey, and predicts future outcomes. Since its launch, DONNA has processed nearly $2 billion in premiums, with agencies adopting the platform reporting significant increases in written premium, policies per customer, and premium per customer.