CallVU

About CallVU

CallVU operates as a technology company specializing in digital customer experience and workflow automation. Founded in 2012 by Ori Faran, Roee Halfon, and Doron Rotsztein, the firm provides a platform designed to enhance customer interactions for enterprises. The founders brought extensive experience in contact center solutions and customer engagement to the venture. For instance, CEO Ori Faran holds a Ph.D. in Business Administration with a focus on customer engagement and has led patents in Visual IVR, while CTO Doron Rotsztein has over two decades of experience in software development for contact centers. VP of Technical Operations Roee Halfon also has decades of experience leading strategic customer experience initiatives.

The company's core offering is a no-code development platform, Callvu Studio, which enables businesses to create and deploy digital self-service and agent-assisted experiences without extensive software development cycles. This platform transforms traditional contact center interactions into visual, digital engagements. Its main product is a mobile digital engagement visual software that provides a visual interaction interface for call centers, allowing companies to send visual content to a customer's smartphone during an Interactive Voice Response (IVR) session. Key features include Visual IVR for call deflection, agent-guided collaboration tools like co-browsing and secure form completion, and AI-powered agents for knowledge base interaction and intelligent document processing. The platform also offers analytics on customer interactions to help businesses optimize processes. Recently, the company introduced "Callvu AI Elements," which are drag-and-drop generative AI modules for its development studio, and proactive care capabilities that automatically send alerts and self-service resolution options to customers.

CallVU targets enterprise clients across various sectors, including financial services, insurance, healthcare, and telecommunications. The business model appears to be subscription-based, with pricing mentioned as starting from $500 monthly, scaling up based on needs. The company's goal is to reduce operational costs for its clients by deflecting calls to digital self-service channels, automating routine tasks, and improving first-contact resolution, thereby enhancing overall customer satisfaction. The company was acquired by Enacomm, Inc. on September 25, 2017, although some sources still list it as an independent or operating subsidiary with different leadership and funding rounds post-2017. In March 2019, NICE announced a partnership with CallVU to integrate their respective technologies.