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AUrate
AUrate a startup changing the way people experience the jewelry industry
About AUrate
Aurate New York operates in the fine jewelry market, specializing in sustainable, handcrafted pieces made from 100% recycled gold. The company serves environmentally conscious consumers who value high-quality, ethically sourced jewelry. Aurate's business model focuses on direct-to-consumer sales through its online platform, eliminating traditional retail markups to offer luxury products at fair prices. Revenue is generated through the sale of various jewelry items, including necklaces, earrings, bracelets, and personalized pieces. The company emphasizes sustainability, local craftsmanship, and lifetime guarantees for its products, ensuring long-lasting value for its customers.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- New York City, United States
- Employees
- 30
- Open positions
- None listed
- Dealroom signal
- 78.4/100
- Industry
- Fashion
- Sub-industry
- Luxury, Accessories
- Sector
- eCommerce & Marketplaces, Jewelry, Hard Tech
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Aug 2023 | — | — | Undisclosed | ↗ |
| EARLY VC✓Equity / VC | Jan 2023 | $7.4M | $65M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for AUrate is 240K monthly website visits, up 4.3% over the last three months. AUrate's team grew 3.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Patience JewelleryBespoke fine jewellery designer in Edinburgh |
Auchendinny, United Kingdom | Operational | 3 | — | — |
 Taylor & HartCustom designed, high quality engagement ring, easy, affordable and enjoyable |
London, United Kingdom | Operational | |||
 El Mito De GeaJewelry project that combines artisan mastery with avant-garde design |
Spain | Operational | |||
 ZazzyThe instagram for jewelry, making it easy and fun to create your own jewelry without complex 3D tools |
Amsterdam, Netherlands | Closed | |||
 KimaiAn Antwerp-based startup that offers jewelry made using lab-grown diamonds and recycled gold |
London, United Kingdom | Operational | |||
 James AllenDesigns, manufactures, and sells diamonds and fine jewelry |
New York City, United States | Operational | |||
 VashiEthical Diamond Engagement Rings & Jewellery |
London, United Kingdom | Closed | |||
 SingularuAn e-commerce site that that enables its users to purchase custom-made jewelry |
Dénia, Spain | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Victress Capital
AAF Management
Arab Angel Fund
Series A4 investors entered at this stage
BlueCrest Capital Mangament
Drake Management
Point King Capital
Openner.vc
Other known investors2 additional known investors
Amplifyher Ventures
Visible Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about AUrate on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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