Arenametrix

About Arenametrix

Arenametrix, operating under the legal name Tech'4'Team, was established in 2013 by co-founders Kévin Vitoz (CEO) and Ludovic Bordes (COO). The two founders, both graduates of France's ENSAE and HEC business school, leveraged their shared passion for sports and culture to address a gap in the market for specialized data management in the entertainment sector. The company's journey began with a focus on applying data science and predictive analytics to help event organizers understand their audiences and optimize revenue.

The firm operates a B2B SaaS business model, providing a specialized Customer Relationship Management (CRM) and data platform for the sports, cultural, and leisure industries. It serves a client base of over 300 organizations, including sports clubs, theaters, museums, festivals, and heritage sites. Notable clients include the Comédie Française, Stade Français, and the Théâtre du Châtelet. Revenue is generated through subscriptions to its software, which helps clients increase ticket sales, enhance audience engagement, and improve marketing efficiency. The company has been profitable since 2020 and has pursued a growth strategy that includes the acquisitions of smartapps and GuestViews to consolidate its market position.

Arenametrix offers an omnichannel marketing platform designed to centralize and analyze audience data from various sources like ticketing systems, websites, and access control. The platform integrates with over 100 ticketing and digital tools, including major players like Ticketmaster and Eventim, providing a unified view of audience interactions. Key features include tools for data analysis, audience segmentation, and the automation of personalized marketing campaigns via email, SMS, and WhatsApp. This enables clients to move beyond generic communication, target specific audience segments, and manage the entire customer journey, from pre-event information to post-event engagement. The platform is designed to give organizers a 360-degree view of their audience, helping them to predict sales trends and build customer loyalty.