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FloSports
Direct-to-consumer, subscription-based sports media company based in austin, texas
About FloSports
FloSports.tv is a digital sports media company that operates in the online streaming market. The company provides a platform for live streaming and on-demand replays of various sports events. It serves sports enthusiasts who are looking for a comprehensive platform to watch their favorite sports, get real-time statistics, access game clips, and stay updated with news and rankings.
The company's business model is subscription-based, where users choose their preferred sport and subscribe to access live streams of over 100,000 events per year across 20 sports. In addition to live streaming, subscribers also get access to live scores, game clips, highlights, team interviews, league schedules, standings, rosters, and athlete profiles.
FloSports.tv also offers a library of award-winning content, including Flo Originals, which are original content produced by the company. This diversified content offering enhances the value proposition for subscribers, making it more than just a live streaming platform.
The company generates revenue primarily through subscription fees. With a vast array of sports events and a rich content library, FloSports.tv has positioned itself as a one-stop destination for sports enthusiasts, offering a unique blend of live action and in-depth coverage.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2006
- Headquarters
- Austin, United States
- Employees
- 666
- Open positions
- 17
- Dealroom signal
- 80.2/100
- Industry
- Sports
- Sub-industry
- Streaming
- Sector
- Consumer Services, Sponsorship, Video Content, Monetization, SaaS, Advertising, Entertainment, Video Streaming, Product Development, App
- Business model
- SaaS
- Client focus
- b2b, b2c
- Investment activity
- 2 companies, latest Jun 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jun 2019 | $47M | $188M | Causeway Media Partners · Fertitta Capital · DCM · World Wrestling Entertainment | — |
| SERIES BOther financing | Aug 2016 | $21M | $85M | BDMI · Causeway Media Partners · World Wrestling Entertainment · Discovery Communications | — |
Growth signals
Latest recorded traffic for FloSports is 340K monthly website visits, up 0% over the last three months. FloSports's team grew 4.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Causeway Media Partners
BDMI
DCM
World Wrestling Entertainment
Discovery Communications
Series B and later3 investors entered at this stage
Silicon Valley Bank
Discovery
Fertitta Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about FloSports on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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