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AppLovin

Marketing · Palo Alto, United States · Founded 2012 · IPO 2021

Provides marketing automation and analytics for brands seeking to reach their consumers on mobile

Valuation $134B
Revenue $8.18B
EBITDA $6.89B

Talent graph

AppLovin's talent

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Employees mapped 538 incl. 19 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 19 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on AppLovin's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Series B+ 1 investor entered at this stage

Global footprint

Where AppLovin has talent and traffic

Workforce by country
32 countries with
team presence
🇺🇸 United States61.8%
🇩🇪 Germany10.2%
🇨🇳 China8.1%
🇨🇦 Canada5.3%
🇮🇱 Israel4.3%
Top 5 of 32 shown
Web traffic by country
4.6M monthly visits
across markets
🇹🇷 Turkey25.8%
🇨🇳 China23.5%
🇺🇸 United States19.7%
🇧🇷 Brazil3.7%
🇩🇪 Germany3.6%
Top 5 markets shown

Patent intelligence

$1M patent portfolio · 10 active families

Estimated portfolio value
$1M
<0.01% of market cap · 2.4× smaller than top peer ironSource ($3M)
10 active patent families
Where AppLovin innovates ClientComputer engineeringComputer processingComputer programData mining

Where AppLovin concentrates vs peers

Each axis is a top-10 topic across AppLovin and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

AppLovin's 12 investments and acquisitions.

Every disclosed deal where AppLovin appeared as a backer or acquirer, 2015–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

12 deals across AppLovin's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where AppLovin deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        AppLovin's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        12 of 12 deals

        Market sentiment

        What the market is saying about AppLovin

        An AI-synthesized read of the highest-engagement posts about AppLovin on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See AppLovin on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.