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Althea

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Korea's premier beauty e-commerce platform that provides the latest beauty products, trends and lifestyle to consumers

Seoul, South KoreaFounded 2015eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Althea and the history behind them.

About Althea

Althea, a Korean beauty e-commerce platform, was founded in 2015 by Frank Kang, Christopher Cynn, and Jae Yoon Kim. Headquartered in Seoul, South Korea, the company has expanded its operations to several Southeast Asian countries, including Malaysia, Singapore, and the Philippines.

The company operates as an online retailer, specializing in the sale of Korean beauty products to consumers in the Southeast Asian market. Althea's business model is centered around its e-commerce platform, which serves as a one-stop shop for customers to discover and purchase the latest beauty products and trends from Korea. The platform offers a wide range of products, from skincare and makeup to haircare and body care, catering to the diverse needs and preferences of its customer base.

Althea's revenue is generated through the direct sale of these products to consumers. By curating a selection of popular and emerging Korean beauty brands, the company has positioned itself as a key player in the rapidly growing K-beauty market in Southeast Asia.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Seoul, South Korea
Employees
6
Open positions
None listed
Dealroom signal
67.4/100
Industry
Wellness Beauty
Sector
eCommerce & Marketplaces, Tea, Navigation, Shopping, Social, Lifestyle, Beauty, Mapping, Skin Care, Wellness / Beauty
Business model
Marketplace & ecommerce
Client focus
b2c
Investment activity
2 companies, latest Jan 2022
Capital deployed
$22M
Preferred round
SERIES B

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES C✓Equity / VC Jan 2022 $9.4M $38M Undisclosed —
SERIES B✓Equity / VC Oct 2017 $7M $28M Korea Development Bank · Firstfloor Capital · Tekton Ventures · InnoVen Capital —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Althea website traffic

Latest recorded traffic for Althea is 880 monthly website visits, down 74.9% over the last three months. Althea's team declined 14.3% over the past year.

Latest monthly visits880 3-month web change-74.9% 1-year team growth-14.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A7 investors entered at this stage

  • POSCO Venture Capital
  • Tekton Ventures
  • Cherubic
  • Mirae Asset Venture Investment
  • Korea Development Bank
  • Firstfloor Capital
  • InnoVen Capital
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇰🇷 South Korea66.7%
🇲🇾 Malaysia16.7%
🇮🇹 Italy16.7%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Althea on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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