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Alloy Automation

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Control panel for ecommerce brands to organize data and automate actions

San Francisco, United StatesFounded 2019Marketing
Valuation $100–250M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Alloy Automation and the history behind them.

About Alloy Automation

Alloy Automation is a startup that offers a no-code automation tool specifically designed for the ecommerce sector. This means that businesses can use Alloy's platform to automate repetitive and time-consuming tasks without needing to write any computer code. The company primarily serves leading brands and agencies that operate online stores, helping them streamline operations across various functions such as fulfillments, marketing, and general operations.

Operating in the ecommerce market, Alloy Automation provides a solution that connects different web applications and creates automated workflows. This integration capability spans across 180 different apps and platforms, making it a versatile tool for businesses looking to optimize their processes. By automating these tasks, companies can save time and focus more on growth and strategic initiatives.

Alloy Automation's business model revolves around offering its platform as a service. Clients typically subscribe to the service, paying a recurring fee to access the automation tools and integrations. This subscription-based model ensures a steady revenue stream for the company while providing continuous value to its clients through regular updates and new integrations.

In summary, Alloy Automation helps ecommerce businesses automate their workflows without the need for coding, thereby increasing efficiency and allowing them to focus on growth. The company makes money through a subscription-based model, serving a wide range of clients in the ecommerce market.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
San Francisco, United States
Employees
33
Open positions
4
Dealroom signal
65.1/100
Industry
Marketing, Enterprise Software
Sub-industry
Ecommerce Solutions
Sector
Marketing, No-Code and Low-Code Software, Woman Founder, YC W20
Business model
SaaS
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Feb 2022 $20M $80M Andreessen Horowitz ↗
SEED✓Equity / VC Feb 2021 $5M $20M Y Combinator · Bain Capital Ventures · Laura Behrens Wu · Brian Long —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Alloy Automation website traffic

Latest recorded traffic for Alloy Automation is 18K monthly website visits, up 0% over the last three months. Alloy Automation's team declined 5.7% over the past year.

Latest monthly visits18K 3-month web change0% 1-year team growth-5.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

26 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed8 investors entered at this stage

Series A1 investor entered at this stage

Other known investors17 additional known investors

  • Ambush Capital
  • Browder Capital
  • Color Capital
  • FirstMark
  • Green Meadow Ventures
  • Habitat Partners
  • Hawke Ventures
  • Hummingbird Ventures
  • Joshua Browder
  • Kalle Freese
  • Kevin Zhang
  • Kin Ventures
  • Nik Sharma
  • Operator Partners
  • Thiel Fellowship
  • Tina Hoang-To
  • Tivan Amour
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States47.6%
🇧🇷 Brazil28.6%
🇨🇦 Canada9.5%
🇵🇭 Philippines4.8%
🇮🇳 India4.8%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Alloy Automation on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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