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Alloy Automation

Marketing · New York City, United States · Founded 2019

Control panel for ecommerce brands to organize data and automate actions MoreLess

Alloy Automation is a startup that offers a no-code automation tool specifically designed for the ecommerce sector. This means that businesses can use Alloy's platform to automate repetitive and time-consuming tasks without needing to write any computer code. The company primarily serves leading brands and agencies that operate online stores, helping them streamline operations across various functions such as fulfillments, marketing, and general operations.

Operating in the ecommerce market, Alloy Automation provides a solution that connects different web applications and creates automated workflows. This integration capability spans across 180 different apps and platforms, making it a versatile tool for businesses looking to optimize their processes. By automating these tasks, companies can save time and focus more on growth and strategic initiatives.

Alloy Automation's business model revolves around offering its platform as a service. Clients typically subscribe to the service, paying a recurring fee to access the automation tools and integrations. This subscription-based model ensures a steady revenue stream for the company while providing continuous value to its clients through regular updates and new integrations.

In summary, Alloy Automation helps ecommerce businesses automate their workflows without the need for coding, thereby increasing efficiency and allowing them to focus on growth. The company makes money through a subscription-based model, serving a wide range of clients in the ecommerce market.

Keywords: ecommerce, automation, no-code, workflows, integrations, fulfillments, marketing, operations, subscription, platform.

Company overview

Alloy Automation company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
New York City, United States
Employees
33
Open positions
4
Dealroom signal
65.1
client focusb2bsub industryEcommerce Solutionsbusiness modelSaaSsectorNo-Code and Low-Code SoftwaresectorWoman FoundersectorYC W20industryMarketingindustryEnterprise Software

Valuation & funding

Alloy Automation funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Feb 2022 $20M $80M Andreessen Horowitz
SEEDEquity / VC Feb 2021 $5M $20M Y Combinator · Bain Capital Ventures · Laura Behrens Wu · Brian Long
SEEDEquity / VC Oct 2020 $4M $20M BoxGroup · Abstract Ventures · Bain Capital Ventures
SEEDEquity / VC May 2020 $125K $500K Y Combinator
SEEDEquity / VC Jan 2020 $1M $4M Contrary Capital · Y Combinator · Soma Capital
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $4.3M 0% 32
2025 $4.3M 0% 35
2024 $4.3M 0% 38
2023 $4.3M +59.3% 35
2022 $2.7M 27
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Alloy Automation website traffic

Latest recorded traffic for Alloy Automation is 18K monthly website visits, up 0% over the last three months. Alloy Automation's team declined 5.7% over the past year.

Latest monthly visits18K 3-month web change0% 1-year team growth-5.7%
Monthly website visits69 observations · Oct 2020–Jul 2026
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Comparisons

Alloy Automation compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Alloy Automation's talent

Book a demo to see the people
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

26 investors on Alloy Automation's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 8 investors entered at this stage
Series A 1 investor entered at this stage
Other known 17 additional known investors
Ambush Capital
Browder Capital
Color Capital
FirstMark
Green Meadow Ventures
Habitat Partners
Hawke Ventures
Hummingbird Ventures
Joshua Browder
Kalle Freese
Kevin Zhang
Kin Ventures
Nik Sharma
Operator Partners
Thiel Fellowship
Tina Hoang-To
Tivan Amour

Global footprint

Where Alloy Automation has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States47.6%
🇧🇷 Brazil28.6%
🇨🇦 Canada9.5%
🇵🇭 Philippines4.8%
🇮🇳 India4.8%
Top 5 of 6 shown

In the news

Latest news about Alloy Automation

Recent press, funding announcements, and product moves mentioning Alloy Automation — open to read from the original sources.

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Market sentiment

What the market is saying about Alloy Automation

An AI-synthesized read of the highest-engagement posts about Alloy Automation on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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