Blocks

About Blocks

Blocks.diy is a Tel Aviv-based startup that provides an AI-native platform enabling professionals to create custom work tools and intelligent AI agents without needing technical skills. The company was founded in 2025 by former monday.com executives Michal Lupu (CEO) and Tal Haramati (CTO), who brought their experience in workflow optimization to the venture. Lupu, having led product development at monday.com, identified the need for a solution that moves beyond rigid, off-the-shelf software or expensive custom development.

The platform combines an AI-powered app builder with smart digital agents, allowing users to generate applications and workflows by describing their needs in plain language to an AI assistant named 'Ella'. These agents can extract, analyze, act on, and coordinate data across various existing business systems, effectively automating tasks and enhancing productivity. Blocks.diy integrates with widely used applications such as HubSpot CRM, LinkedIn, Gmail, Notion, and Snowflake. The business model targets teams of all sizes across a range of industries, including hospitals, venture capital firms, construction companies, and tech operations teams. The company offers a marketplace with expert-built templates that users can deploy instantly or customize for their specific needs.

In September 2025, Blocks.diy announced it had raised $10 million in a seed funding round. The round was led by monday.com, marking its first external startup investment, with participation from Qumra Capital and Entrée Capital. This funding is intended to accelerate product development and customer adoption. The platform is designed with enterprise-grade security, meeting SOC 2, ISO 27001, and GDPR compliance standards.