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Airnow (AppScatter)
Airnow App Management Solution: Analyze, Distribute, Secure and Monetize your apps
About Airnow (AppScatter)
Airnow PLC, formerly known as AppScatter Group PLC, operates as a business-to-business software-as-a-service (SaaS) provider in the mobile application sphere. The company was founded by Philip Marcella in 2013 and is headquartered in London, United Kingdom. Mr. Marcella, who serves as the CEO, brings to the company over two decades of experience in the digital and mobile sectors, having previously founded and managed several technology companies. His background in mobile content and app development directly informs Airnow's strategic direction.
The core of Airnow's offering is a comprehensive platform designed for app developers and publishers to manage the entire lifecycle of their applications. This platform facilitates the distribution of apps to multiple app stores globally from a single point of entry, streamlining a typically complex and time-consuming process. Beyond distribution, the service provides developers with critical tools for analysis, security, and monetization. Clients can track app performance, manage intellectual property rights, and explore various revenue-generating models through the platform.
Airnow's business model is subscription-based, generating recurring revenue by providing access to its app management platform. The company targets a wide range of clients, from individual developers to large publishing houses, operating within the highly competitive global app economy. The platform's value proposition lies in its ability to simplify app management, broaden market reach for its clients, and offer actionable data insights. Following its acquisition of Airnow Data in 2019, the company rebranded from AppScatter to Airnow PLC in 2020, signaling a strategic focus on data-driven solutions for the app market.
Source: Dealroom company dataAt a glance
- Status
- Listed
- Founded
- 2014
- Headquarters
- London, United Kingdom
- Listing
- IPO 2017
- Employees
- 18
- Open positions
- None listed
- Dealroom signal
- 71.0/100
- Industry
- Media, Marketing
- Sub-industry
- Marketing Analytics
- Sector
- Marketing, Analytics, Data Analytics, uk is8 creative industries
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 3 companies, latest Jul 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Aug 2025 | $733K | — | Undisclosed | ↗ |
| FundingOther financing | Feb 2025 | $12M | — | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $2.5M | 0% | −$6.6M | -263.2% |
| 2025 | $2.5M | 0% | −$6.6M | -263.2% |
| 2024 | $2.5M | 0% | −$6.6M | -263.2% |
| 2023 | $2.5M | 0% | −$6.6M | -263.2% |
| 2022 | $2.5M | 0% | −$6.6M | -263.2% |
| 2021 | $2.5M | 0% | −$6.6M | -263.2% |
| 2020 | $2.5M | — | −$6.6M | -263.2% |
Growth signals
Latest recorded traffic for Airnow (AppScatter) is 11K monthly website visits, up 2191.7% over the last three months. Airnow (AppScatter)'s team declined 14.3% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
MightySignalSan Francisco, United StatesMobile application index that enables businesses to make sense of data patterns generated by mobile app companies
$5.2Mvaluation
AbilottFarnborough, United KingdomProvides digital security solutions specialising in companies who are launching new products or seeking to become a gaming operator
→
Priori DataBerlin, GermanyQuantify the app economy
$18Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Mountain Partners
Polar Light Ventures
Series A2 investors entered at this stage
Lakestar
Ruffena Capital
Other known investors2 additional known investors
Airpush
J. Alex Widmer
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Airnow (AppScatter) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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