COMPANY PROFILE

Affinity Solutions

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The purchase-driven marketing economy has arrived.

New York City, United StatesFounded 1998Fintech

Valuation $100–250M Last recorded · 2013

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Affinity Solutions

Affinity Solutions specializes in providing innovative data-driven marketing solutions tailored for financial institutions and retailers. The company leverages consumer data intelligence to create highly personalized marketing strategies that drive customer acquisition, increase share of wallet, and foster loyalty. By encouraging consumers to opt-in, Affinity Solutions transforms data into actionable insights that enhance shopping behavior and engagement, ultimately unlocking brand and market share growth for its clients.

Operating primarily in the financial and retail sectors, Affinity Solutions serves a diverse range of clients looking to optimize their marketing efforts through data analytics. The company's business model revolves around offering subscription-based services and customized marketing solutions, generating revenue through long-term client engagements and data-driven insights.

Affinity Solutions stands out in the market by combining multiple disparate datasets to provide comprehensive analyses, helping clients understand performance metrics such as revenue per visit (RPV) and other key indicators. This approach enables clients to make informed decisions and stay ahead in a competitive landscape.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 1998
Headquarters: New York City, United States
Employees: 287
Open positions: None listed
Dealroom signal: 40.8/100
Industry: Fintech, Marketing
Sector: Fintech, Market Intelligence, Alternative Data, Hard Tech, DT and LS
Technology: Artificial Intelligence, Deep Tech, Machine Learning
Client focus: b2b
Investment activity: 1 company, latest Oct 2014
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VC✓Equity / VC	Jun 2013	$21M	$84M	Undisclosed	—
EARLY VC✓Equity / VC	Jun 2012	$15M	$58M	Undisclosed	—

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Growth signals

Affinity Solutions website traffic

Latest recorded traffic for Affinity Solutions is 10 monthly website visits, down 95.5% over the last three months. Affinity Solutions's team grew 7.9% over the past year.

Latest monthly visits10 3-month web change-95.5% 1-year team growth+7.9%

Monthly website visitsMar 2016–Jul 2026

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