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Adumo
Partner in growth, enabling to seamlessly and securely accept a range of payment types with our omnichannel approach
About Adumo
Adumo specializes in providing flexible gifting and loyalty solutions designed to help businesses of all sizes increase sales and customer engagement. Operating primarily in the retail and service sectors, Adumo offers a range of services including custom branded gift card programs and loyalty solutions that are seamlessly integrated with point of sale (POS) systems and standalone payment devices. The company serves a diverse clientele, from small businesses to large chains, enabling them to attract new customers, reward loyalty, and drive repeat business.
Adumo's business model revolves around offering both standalone and integrated payment solutions that simplify the management of gift and loyalty programs. Revenue is generated through the sale of these solutions, as well as through white-labeling services and support packages. The company's platform allows merchants to manage and monitor their voucher programs via web-based portals, providing a comprehensive solution for customer engagement.
Adumo's market includes retail stores, service providers, and any business looking to enhance customer loyalty and streamline payment processes. By offering a self-service admin portal and integration with existing POS systems, Adumo ensures a user-friendly experience for both merchants and customers.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Sandton, South Africa
- Employees
- 138
- Open positions
- 1
- Dealroom signal
- 60.8/100
- Industry
- Fintech
- Sub-industry
- Payments
- Sector
- Fintech
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Nov 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | May 2024 | $109M | $109M | Lesaka Technologies | ↗ |
| DEBT✓Debt | Nov 2022 | $0 | — | Investec | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Adumo is 82K monthly website visits, up 105% over the last three months. Adumo's team declined 13.2% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
SwitchPayMogale City Local Municipality, South Africa
→
GAAP Point-of-SaleSouth AfricaGAAP Point of Sale | Hospitality Software and Hardware Solutions
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later4 investors entered at this stage
International Finance Corporation
Investec
Apis Partners- CHCrossFirst Holdings
Other known investors1 additional known investor
Lesaka Technologies
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Adumo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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