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adSage

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Digital marketing agency offering search engine optimization and advertising solutions

Bellevue, United StatesFounded 2007Marketing
Valuation $100–250M Last recorded · 2014
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for adSage and the history behind them.

About adSage

adSage operates as a digital advertising agency with a pronounced focus on bridging Western companies with the Chinese market. Founded in 2007 by Zhaohui Tang, the company established its headquarters in Bellevue, Washington, to serve American advertisers aiming to connect with China's expansive online audience.

The firm provides a comprehensive suite of digital marketing services, including search engine marketing (SEM), social media marketing, pay-per-click (PPC), search engine optimization (SEO), and mobile advertising. A significant aspect of its business model revolves around its official partnerships with major Chinese technology and media companies like Baidu, Tencent, and Sina Weibo. These alliances enable adSage to offer its clients direct advertising access to some of China's largest online platforms. The company caters to a diverse clientele, ranging from financial service providers and educational institutions to luxury brands and technology companies such as Microsoft and Amazon.

adSage's revenue is generated through providing these specialized marketing and advertising services. In September 2011, the company secured $20 million in a Series A funding round from investors including SIG Asia and Meridian Capital. A notable milestone in the company's history was its acquisition by Shanghai Oriental Pearl (Group) Company on August 19, 2014, for $100 million.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2007
Headquarters
Bellevue, United States
Employees
145
Open positions
None listed
Dealroom signal
33.4/100
Industry
Marketing
Sub-industry
Adtech
Sector
Marketing, Hard Tech
Business model
Manufacturing

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Aug 2014 $100M $100M Bestv —
LATE VC✓Equity / VC Sep 2011 $20M $80M Meridian Capital —
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

adSage website traffic

Latest recorded traffic for adSage is 170 monthly website visits, down 63.8% over the last three months. adSage's team declined 11% over the past year.

Latest monthly visits170 3-month web change-63.8% 1-year team growth-11%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Meridian Capital

Other known investors1 additional known investor

  • Bestv
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇨🇳 China97.8%
🇺🇸 United States2.2%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about adSage on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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