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SponsorUnited

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A marketing and advertising company specializing in sponsorship data and advertising services

Stamford, United StatesFounded 2016eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SponsorUnited and the history behind them.

About SponsorUnited

SponsorUnited operates a comprehensive platform designed to streamline and optimize the sponsorship industry. The company serves a diverse range of clients including major professional sports teams, global brands, agencies, and media companies. SponsorUnited's platform offers unique sponsorship data, prospecting tools, and live market research, enabling clients to identify, execute, and evaluate sponsorship deals at scale. The platform maps the entire world of sponsorship, covering every deal, asset, and creative across 100,000 brands and 5,000 properties. By providing deep insights on sponsorship deals by category, region, asset, and sports event, SponsorUnited helps clients make informed decisions and drive incremental revenue. The business model revolves around offering subscription-based access to its platform, which includes real-time data and analytics, trend analysis, and competitive insights. This allows clients to stay ahead in the competitive sponsorship landscape and maximize their return on investment. SponsorUnited's platform has been rapidly adopted across sports and entertainment organizations nationwide, with over 75% of major pro sports teams utilizing its services. Additionally, the platform is used by Ohio University students and faculty to follow sponsorship news and deal flow in real time, preparing graduates for careers in the sponsorship ecosystem.

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
Stamford, United States
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Employees mapped 363 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 19 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
22 countries with
team presence
🇺🇸 United States76.7%
🇬🇧 United Kingdom4.7%
🇪🇸 Spain4.7%
🇨🇦 Canada4.4%
🇨🇴 Colombia1.4%
Top 5 of 22 shown
Web traffic by country
56K monthly visits
across markets
🇺🇸 United States82%
🇨🇦 Canada3.2%
🇬🇧 United Kingdom2.7%
🇮🇳 India2.7%
🇪🇸 Spain1.4%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SponsorUnited on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See SponsorUnited on the full Dealroom platform

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