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SponsorUnited

eCommerce & Marketplaces · Stamford, United States · Founded 2016

SponsorUnited operates a comprehensive platform designed to streamline and optimize the sponsorship industry. The company serves a diverse range of clients including major professional sports teams, global brands, agencies, and media companies. SponsorUnited's platform offers unique sponsorship data, prospecting tools, and live market research, enabling clients to identify, execute, and evaluate sponsorship deals at scale. The platform maps the entire world of sponsorship, covering every deal, asset, and creative across 100,000 brands and 5,000 properties. By providing deep insights on sponsorship deals by category, region, asset, and sports event, SponsorUnited helps clients make informed decisions and drive incremental revenue. The business model revolves around offering subscription-based access to its platform, which includes real-time data and analytics, trend analysis, and competitive insights. This allows clients to stay ahead in the competitive sponsorship landscape and maximize their return on investment. SponsorUnited's platform has been rapidly adopted across sports and entertainment organizations nationwide, with over 75% of major pro sports teams utilizing its services. Additionally, the platform is used by Ohio University students and faculty to follow sponsorship news and deal flow in real time, preparing graduates for careers in the sponsorship ecosystem. Keywords: sponsorship data, prospecting tools, live market research, sports teams, global brands, agencies, media companies, incremental revenue, trend analysis, competitive insights.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SponsorUnited and the history behind them.

Investors

1 investor on SponsorUnited's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage

Global footprint

Where SponsorUnited has talent and traffic

Workforce by country
22 countries with
team presence
🇺🇸 United States76.7%
🇬🇧 United Kingdom4.7%
🇪🇸 Spain4.7%
🇨🇦 Canada4.4%
🇨🇴 Colombia1.4%
Top 5 of 22 shown
Web traffic by country
56K monthly visits
across markets
🇺🇸 United States82%
🇨🇦 Canada3.2%
🇬🇧 United Kingdom2.7%
🇮🇳 India2.7%
🇪🇸 Spain1.4%
Top 5 markets shown

Talent graph

The shape of SponsorUnited's talent

Dealroom maps SponsorUnited's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

19 standout operatorsDealroom-flagged across the org
2 AI specialistspinpointed by name
363 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock SponsorUnited's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about SponsorUnited

An AI-synthesized read of the highest-engagement posts about SponsorUnited on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See SponsorUnited on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.