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SponsorUnited
A marketing and advertising company specializing in sponsorship data and advertising services
About SponsorUnited
SponsorUnited operates a comprehensive platform designed to streamline and optimize the sponsorship industry. The company serves a diverse range of clients including major professional sports teams, global brands, agencies, and media companies. SponsorUnited's platform offers unique sponsorship data, prospecting tools, and live market research, enabling clients to identify, execute, and evaluate sponsorship deals at scale. The platform maps the entire world of sponsorship, covering every deal, asset, and creative across 100,000 brands and 5,000 properties. By providing deep insights on sponsorship deals by category, region, asset, and sports event, SponsorUnited helps clients make informed decisions and drive incremental revenue. The business model revolves around offering subscription-based access to its platform, which includes real-time data and analytics, trend analysis, and competitive insights. This allows clients to stay ahead in the competitive sponsorship landscape and maximize their return on investment. SponsorUnited's platform has been rapidly adopted across sports and entertainment organizations nationwide, with over 75% of major pro sports teams utilizing its services. Additionally, the platform is used by Ohio University students and faculty to follow sponsorship news and deal flow in real time, preparing graduates for careers in the sponsorship ecosystem.
Source: Dealroom company dataAt a glance
- Founded
- 2016
- Headquarters
- Stamford, United States
- Sector
- eCommerce & Marketplaces
- Power Law
- Colt$25–100M revenue
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about SponsorUnited on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See SponsorUnited on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.
