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Influ2

Marketing · New York City, United States · Founded 2017

Influ2 operates a person-based advertising platform designed for business-to-business (B2B) marketers. The company's primary service is to enable marketers to target specific decision-makers within their chosen accounts, thereby personalizing the advertising experience. This is achieved by integrating its platform with existing Customer Relationship Management (CRM) systems, which allows for the targeting of pre-built lists of contacts. The platform's business model is centered on providing a more granular and effective approach to account-based marketing (ABM). Instead of targeting entire companies, Influ2 focuses on the individuals within those companies who are key to the decision-making process. This allows for the delivery of tailored advertising content to these individuals, with the goal of increasing engagement and driving sales. The company serves a clientele of B2B marketers, sales teams, and customer success professionals who are looking to improve the efficiency of their marketing campaigns. The platform is designed to help these teams generate and close sales pipelines by providing them with the tools to reach and influence the right people. Keywords: person-based advertising, B2B marketing, account-based marketing, CRM integration, lead generation, sales pipeline, targeted advertising, marketing platform, ad-tech, demand generation