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Adore Me
Women's lingerie and apparel brand
About Adore Me
Adore Me is a forward-thinking lingerie startup that aims to revolutionize the intimate apparel market. The company offers a wide range of products including bras, panties, sleepwear, and corsets, all designed with a focus on quality and fit. Adore Me caters to a diverse clientele by providing options for every size, budget, and body type, boasting an impressive range of 72 sizes. This inclusivity is a core part of their mission to support "EVERY body."
Operating primarily in the e-commerce space, Adore Me serves customers who value convenience, variety, and affordability. The company’s business model is built around direct-to-consumer sales through its website, adoreme.com. This model allows Adore Me to offer competitive pricing, starting at $39.95, with added perks such as free shipping and exchanges.
Adore Me employs a subscription-based revenue model through its VIP and Elite Membership programs. These memberships offer customers exclusive discounts, early access to new collections, and personalized shopping experiences. The VIP membership provides regular discounts and benefits, while the Elite subscription offers a curated selection of lingerie delivered to the customer’s door, allowing them to try before they buy.
The company also leverages a referral program, encouraging existing customers to invite friends in exchange for rewards. This not only helps in customer acquisition but also fosters a community of loyal shoppers.
In summary, Adore Me is a dynamic player in the lingerie market, focusing on inclusivity, quality, and customer satisfaction. Its innovative business model and customer-centric approach make it a standout in the industry.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2011
- Headquarters
- New York City, United States
- Employees
- 361
- Open positions
- 11
- Dealroom signal
- 70.3/100
- Industry
- Fashion
- Sub-industry
- Apparel
- Sector
- eCommerce & Marketplaces, Lingerie, Risk Management, Retail, Beauty, Direct-to-Consumer, B Corp
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Nov 2022 | $400M | — | Victoria's Secret & Co | ↗ |
| LATE VCOther financing | Mar 2022 | $43M | $173M | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Adore Me is 2M monthly website visits, down 4.8% over the last three months. Adore Me's team grew 0% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Redhills Ventures
Cyril Vermeulen
SOSV
Jaina Capital
TA Ventures
Series A2 investors entered at this stage
Upfront Ventures
Mousse Partners
Series B and later2 investors entered at this stage
LSG Holdings
Blisce
Other known investors2 additional known investors
FJ Labs
Victoria's Secret & Co
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Adore Me on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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