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AB Tasty
Helps marketers tailor UX and increase conversion rates through a/b testing and content personalization
About AB Tasty
AB Tasty is a dynamic company specializing in enhancing brand and product experiences through advanced AI-powered tools. The company operates in the digital marketing and product optimization market, serving a diverse range of clients from various industries, including retail, e-commerce, and technology. AB Tasty's primary offerings include experimentation, personalization, feature management, and product optimization. These services help businesses understand what messages and features drive the most engagement by running A/B, split, and multivariate tests across all devices.
The company's business model revolves around providing software as a service (SaaS). Clients subscribe to AB Tasty's platform to access its suite of tools, which include AI-powered traffic allocation that automatically directs visitors to the most successful variations of a test. This helps clients optimize their digital strategies and improve user experiences, ultimately driving growth and increasing return on investment (ROI).
AB Tasty makes money through subscription fees paid by its clients. These fees vary based on the level of service and features required by the client. The company also benefits from its extensive network of expert agency and technology partners, which helps it deliver localized expertise and seamless integration with clients' existing technology stacks.
The company prides itself on its global presence and the ability to provide local expertise through its network of partners and in-house customer success specialists. This ensures that clients receive tailored support and guidance, regardless of their location. AB Tasty's platform is designed to be user-friendly, with low-code to no-code widgets that enable quick implementation and faster time to value.
In summary, AB Tasty is a leader in the digital optimization space, helping businesses enhance their digital experiences through AI-powered testing and personalization. The company's robust platform and extensive partner network make it a valuable partner for businesses looking to drive growth and improve user engagement.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Paris, France
- Employees
- 345
- Open positions
- 23
- Dealroom signal
- 67.6/100
- Sector
- Marketing, Testing, User Experience, Open Source, Predictive Analytics, Tailor, Core AI, Net Promoter Score, Vivatech2019, Techscale200, AB Testing
- Technology
- Artificial Intelligence, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 5 companies, latest Nov 2025
- Capital deployed
- $2.2M
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2026 | $175M | $175M | Wingify | VWO | ↗ |
| SERIES COther financing | Jul 2020 | $40M | $160M | XAnge · Omnes Capital · Korelya Capital · Crédit Mutuel Innovation | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for AB Tasty is 130K monthly website visits, down 13.3% over the last three months. AB Tasty's team grew 1.5% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Series A3 investors entered at this stage
Omnes Capital
Partech
Korelya Capital
Series B and later2 investors entered at this stage
Crédit Mutuel Innovation
Crédit Mutuel Equity
Other known investors2 additional known investors
La Maison des Startups by LVMH
Wingify | VWO
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about AB Tasty on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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