Amber Joins MyWheels in Strategic Move Toward Sustainable Car Sharing
In the dynamic landscape of shared mobility, two Dutch innovators have joined forces to reshape the road ahead. In June 2022, MyWheels , one of the Netherlands’ leading car-sharing platforms, acquired Amber , a specialist in electric vehicle sharing for businesses. While the news was widely framed as a merger, the move was, in practice, an acquisition—one that signals a bold step toward consolidation in the Dutch mobility sector.
Amber, known for its tech-driven approach and corporate focus, brought to the table a strong presence in electric mobility and a flexible, reservation-free fleet model. MyWheels, backed by The Sharing Group, saw in Amber an opportunity to scale faster, electrify its offering, and expand its geographic footprint. By integrating Amber’s assets, technology, and customer base, MyWheels aimed to offer a broader, smarter, and more sustainable alternative to private car ownership.
The deal reflects a growing trend in European mobility: fewer silos, more scale, and smarter networks. For users, it means more cars, more locations, and a smoother ride—powered increasingly by electricity. For the industry, it’s a signal that the race toward sustainable transport isn’t just about innovation, but about collaboration and smart acquisition.
Source:
A.M.
