Bechtle buys £3.5M AI specialist Bespoke XYZ in sixth UK deal since 2022
What's the deal? Bechtle, mainland Europe's largest value-added reseller, has acquired BespokeDealroom has a profile for this one. Try Dealroom → XYZ, a Manchester-based AI, data analytics and automation specialist. The firm, founded in 2013, brings 52 staff and reported about £3.5 million in revenue in 2025/26. Terms were not disclosed, and founders Sam Bright and Jordan Brookes will stay with the business.
What's the endgame? Bechtle wants to bring AI capability "in house" after launching its AI practice in October. Bespoke specialises in Microsoft-based AI and Power Platform solutions, with an offshore delivery team in the Philippines.
Why now? The Germany-based company had worked with Bespoke for more than two years. "We've been working with Bespoke for about two years, and we've had some really good wins together," UK and Ireland regional director James Napp told IT Channel Oxygen.
Napp called it a "capability" rather than a "scale" acquisition, saying the aim is "to keep the balance between scale and capability in good shape." The deal is Bechtle's sixth in the region since 2022 and its second in a fortnight, following the purchase of €30 million-revenue Irish reseller ITQuotesDealroom has a profile for this one. Try Dealroom →. It now employs 424 UK staff across five sites, plus 64 specialists near Manchester.
By the numbers: The deal landed as Bechtle raised its full-year outlook. Q3 revenue rose 19% year on year to €2.44 billion, with the company lifting its 2026 EBT growth forecast to more than 10%.
The signal: The purchase reflects intensifying competition among Microsoft partners to add AI and security services. Rival BytesDealroom has a profile for this one. Try Dealroom → agreed in October to buy Microsoft-focused CyberOneDealroom has a profile for this one. Try Dealroom → for an initial £19.4 million, while Softcat bought AI consultancy Oakland last April. Small, capability-focused deals are becoming the channel's playbook for closing AI skills gaps fast.
Read more: itchanneloxygen.com
Image credit: The Co-op Group
