Golf Genius buys Swish Sports to crack racquet sports software

What's the deal? Golf GeniusDealroom has a profile for this one. Try Dealroom →, a golf technology company serving nearly 11,000 clubs, courses, and resorts across 63 countries, has acquired Swish SportsDealroom has a profile for this one. Try Dealroom →, a provider of league and tournament management software for tennis, pickleball, padel, and other racquet sports. The deal was announced November 3, 2026. Terms were not disclosed.

What each side brings: Swish powers leagues, ladders, round robins, and tournaments for more than 750 customers in the US and abroad, serving country clubs, standalone racquet facilities, and self-organized communities. Its software handles registration, payments, scoring, and leaderboards, and integrates with club systems, booking tools, and rating platforms such as DUPRDealroom has a profile for this one. Try Dealroom →.

What's the endgame? The acquisition marks Golf Genius's first move beyond golf, extending its tournament and league tools into adjacent club sports. It follows earlier purchases including the ThrivSportsDealroom has a profile for this one. Try Dealroom → coaching platform and, in 2024, the Golfshot and SwingUDealroom has a profile for this one. Try Dealroom → businesses.

Why now? "Racquet sports are experiencing unprecedented growth and becoming a central part of active lifestyles," said Chris Kallmeyer, chief executive officer of Golf Genius. He added that racquet professionals want "the same tournament and league management capabilities that golf professionals have counted on from Golf Genius for years."

Mark Tenney, chief executive officer of Swish Sports, said combining with Golf Genius "will accelerate our growth and success across racquet sports."

The signal: The deal lands amid consolidation in racquet-sports software. Rally acquired Tenniscores in 2026, a business whose brands serve more than 800 leagues and over 1 million players. With no price or integration details disclosed, the move reads as a strategic bet on booming pickleball, padel, and tennis communities — a market Golf Genius is betting looks a lot like the one it already dominates.

Read more: thegolfwire.com

Image credit: Windsor Tennis Club, Belfast