Treble wins Icelandic Innovation Award after $18M round and Amazon, Logitech deals
What's the deal? Treble Technologies, a Reykjavík-based acoustic simulation company, won the Icelandic Innovation Award 2026, presented on October 29 at the Iceland Innovation Congress in Gróska. Hanna Katrín Friðriksson, Minister of Industries, handed the award to co-founder Gunnar P. Hauksson and colleagues.
What's the endgame? Founded in 2020, Treble builds software that simulates how sound travels in real-world spaces. Its platform now trains and tests AI devices such as smart glasses and voice assistants by recreating settings like busy cafés or noisy streets, without physical testing.
Why now? The award caps a year of momentum. In September, Treble raised an $18 million Series A extension led by Paladin Capital GroupDealroom has a profile for this one. Try Dealroom → to expand in the US and build acoustic simulation for "physical AI."
It followed a €11 million Series A in 2024. Treble's customers include Amazon and Logitech, and it was named a finalist for the 2026 Nordic Scalers Award.
The company holds four US patents and employed just over 33 full-time staff in 2025, more than 23 of them in research and development.
Who's behind the award? The Icelandic Innovation Award is presented by Rannís, Kría, Business Iceland, and the Intellectual Property Office. It recognises commercially successful innovation rooted in research.
The jury called Treble "a remarkable example of how Icelandic research and development can lay the foundation for an international technology company." It praised the shift from building acoustics into AI as foresight that set "an example for other Icelandic startups."
The signal: The award endorses Treble's pivot from architectural acoustics toward synthetic audio and testing tools for AI-enabled devices — a market investors are backing. As co-founder Finnur Pind told TechCrunch, "Audio AI is really a data challenge, and this is where the most opportunities to enable next-generation models and hardware lie."
Read more: hugverk.is
Image credit: Treble
