Belgium's NON.energy raises €11M to rent out heat pumps by subscription
What's the deal? Belgian energy scaleup NON.energyDealroom has a profile for this one. Try Dealroom → has raised €11 million to expand its subscription model for heat pumps. Instead of buying a pump outright, customers pay a recurring fee — and the company is now targeting existing homes after starting in new builds.
What's the endgame? NON.energy wants to roll out its subscription formula at scale. The move into existing homes opens up a far larger retrofit market that is harder to serve but much bigger than new construction.
Why now? The Belgian heat-pump market is recovering, with sales up 7% in 2025. Across 13 EU countries, sales rose 11% year-on-year in the first half of 2026, helped by policy and tax incentives favouring heat pumps.
What could go wrong? Household economics stay sensitive to the gap between electricity and gas prices, and subsidy support is uneven. The subscription model is unproven as a mass-market category.
The signal: NON.energy's raise is less a bet on a proven category than a test of whether financing and service can unlock heat-pump adoption where the upfront cost still deters buyers.
Read more: tijd.be
Image credit: Lani. Mar 13 1941 to Dec 13 2018. Rest in Peace
