StrollMe raises €22M to rent more strollers and bikes across Europe
What's the deal? StrollMeDealroom has a profile for this one. Try Dealroom →, a Frankfurt-based subscription provider for children's bikes, strollers, car seats and related products, has raised €22 million in a combination of equity and debt. The company operates in Germany, Austria and the Netherlands.
Who's backing it? Existing investors hanse venturesDealroom has a profile for this one. Try Dealroom →, HGDF, JOSS and business angel Kristina Schreiner returned. Hessen-based BMH joined as a new equity investor through its Hessen Kapital I fund, and London-based Growth Credit PartnersDealroom has a profile for this one. Try Dealroom → provided the credit facility.
What's the endgame? StrollMe plans to expand its rental fleet, broaden its range and improve product availability. The money also lays the groundwork for expansion into other European markets.
Why now? Revenue grew about 70% in 2025, but limited availability of popular models meant the company could not meet all demand. More inventory is meant to unlock that pent-up demand.
How it works: StrollMe refurbishes products after each subscription and rents them out again, completing more than 100,000 rental transactions since launch. Its sister brand, KiddlyDealroom has a profile for this one. Try Dealroom →, sells items refurbished once their rental life ends.
"With the equity from our existing and new investors and the credit facility from Growth Credit Partners, we can significantly expand our fleet and offer families more choice through subscriptions," said co-founder and managing director Sebastian Reichelt.
BMH senior investment manager Lena Lang said StrollMe "shows that use instead of ownership works for children's products."
The signal: The round is less a broad funding trend than a sizeable bet on scaling an inventory-led circular model. The closest recent sector comparison, Dutch rental platform Tiny LibraryDealroom has a profile for this one. Try Dealroom →, raised just €600,000 in late 2025 — a sign of early activity in a niche StrollMe is now testing beyond its home markets.
Read more: EU-Startups
Image credit: Generated with Gemini
