Troubadour raises £3.2M to fund women's range, luggage, and US push
What's the deal? London-based bag and travel brand TroubadourDealroom has a profile for this one. Try Dealroom → has raised £3.2 million in growth equity. Harlo Equity PartnersDealroom has a profile for this one. Try Dealroom → led the round, joined by new backers Bayes Entrepreneurship FundDealroom has a profile for this one. Try Dealroom → and Norrice Finance, alongside Pembroke VCTDealroom has a profile for this one. Try Dealroom →, which added a further £1 million.
What's the endgame? Troubadour plans to broaden its range with a women's collection and a full luggage line, both in development. The money will also fund marketing, customer acquisition, a dedicated corporate and wholesale sales team, and further expansion in North America, Europe, and beyond.
By the numbers: Revenue hit £8.4 million in 2025, with US customers now driving more than 70% of direct-to-consumer sales. Its corporate business, which makes branded bags for companies including Nvidia, OpenAI, and J.P. Morgan, grew 141% last year to more than £800,000.
Why now? Founded in 2011 by Abel Samet and Samuel Bail, Troubadour designs backpacks, luggage, and accessories for professionals. It is a certified B Corp. that makes its bags largely from recycled materials and sells direct, on Amazon, through wholesale partners including HarrodsDealroom has a profile for this one. Try Dealroom →, NordstromDealroom has a profile for this one. Try Dealroom →, and BloomingdaleDealroom has a profile for this one. Try Dealroom →'s, and to corporate clients.
The signal: The round marks a step-up from Troubadour's earlier reliance on crowdfunding. Its 2023 Republic campaign raised about £1.9 million at a £13.6 million pre-money valuation; this larger institutional raise points to a shift toward scaling an increasingly US-weighted business.
Read more: finsmes.com
Image credit: Generated with Gemini
