Maasi raises $631K pre-seed to formalise India's nanny market
What's the deal? Maasi, a Bengaluru childcare startup, has raised US$814.8K in a pre-seed round led by Better CapitalDealroom has a profile for this one. Try Dealroom →. Antler IndiaDealroom has a profile for this one. Try Dealroom → joined, alongside angel investors including Rapido co-founder Rishikesh SRDealroom has a profile for this one. Try Dealroom → and ShadowfaxDealroom has a profile for this one. Try Dealroom → co-founder Vaibhav KhandelwalDealroom has a profile for this one. Try Dealroom →.
What does Maasi do? It offers trained, background-verified nannies on demand and by subscription. On-demand service starts at US$2.7 an hour; monthly plans begin at US$81.5.
Caregivers are verified and trained through a programme run by preschool directors, nurses, and former airline cabin crew trainers. The startup has also launched Maasi Governess, an English-speaking nanny service focused on screen-free engagement.
Where the money goes: Maasi plans to expand caregiver recruitment and training, build out its technology platform, and grow its Bengaluru team.
Why now? Founded by Aashu Manchali, Gargi Pandey, and Reshov Roy, Maasi grew out of Urban Parents ClubDealroom has a profile for this one. Try Dealroom →, a Bengaluru community of over 8,000 parents. The founders say they spotted a gap in reliable, accountable childcare after repeated concerns about finding trustworthy nannies.
During its beta, Maasi reported serving 1,200 families and building a waitlist of more than 5,000 parents — company figures that suggest demand but do not yet establish repeat use or unit economics.
What investors say: "Finding reliable childcare is still a gamble for millions of Indian parents," said Vaibhav Domkundwar, founder of Better Capital. Rajiv Srivatsa, partner at Antler India, called Maasi "exclusive by design, with every caregiver held to an exceptionally high bar."
The signal: The round is an early bet on formalising a market long served through informal referrals and agencies. In a workforce-intensive consumer service, caregiver quality, safety, and reliable supply will decide whether Maasi can scale — making this a targeted validation bet rather than evidence of a broader funding wave.
Read more: entrepreneur.economictimes.indiatimes.com
Image credit: Generated with Gemini
