Prima TV owner Clever Media buys Romania's Kanal D in ~€100M media deal
What's the deal? Clever Media Network has signed an agreement to acquire 100% of Doğan Media International, the company behind Romanian TV channels Kanal D and Kanal D2, Radio Impuls, and a digital division. The purchase runs through Romanian Content Project, a vehicle owned by Clever Media Network and EAD, and still needs approval from the relevant authorities.
The terms: The deal value was not disclosed officially. MediafaxDealroom has a profile for this one. Try Dealroom →, which first reported the talks in June, estimated the transaction at roughly €100 million, payable in several tranches — a figure neither company has confirmed.
What's the endgame? Clever Media already operates 18 TV channels, including Prima TV, Prima News, and five Prima Sport channels, plus digital platforms such as Profit.ro and Life.ro. Adding Kanal D — which the company says consistently ranks first in daytime and second in prime time nationally — brings a leading generalist broadcaster under its roof.
Why now? For Doğan HoldingDealroom has a profile for this one. Try Dealroom →, the sale is part of a group transformation aimed at optimising its portfolio and streamlining operations. Until the deal closes, Doğan Media International will keep running in its current structure, with no disruption to teams or brands.
Clever Media framed the acquisition as a step toward building "an integrated media ecosystem" with a strong presence across TV, radio, and digital.
What could go wrong? The acquisition hinges on regulatory clearance. Uniting Kanal D with Prima TV places multiple generalist channels that compete directly on the same market under one owner — a concentration likely to draw scrutiny from competition authorities.
The signal: This is one of the largest consolidation moves on the Romanian media market, pulling two of the country's top broadcast groups together. It reflects a wider push toward scale, as owners bundle TV, radio, and digital assets to defend audience and ad share against shifting media consumption.
Read more: adevarul.ro
Image credit: William Hook
