Andorra bets on sport-tech crossover to diversify its economy

What's the deal? Andorra held its first Cluster Day on Tuesday, October 20, bringing together institutional representatives, companies, and professionals from the sports and technology sectors at the Hotel Comtes d'Urgell in Escaldes-Engordany. Organised by the Andorra Esports Clúster and tech cluster ACTINN, with Andorra BusinessDealroom has a profile for this one. Try Dealroom →, the event focused on how collaboration between the two sectors can spur new business and economic diversification.

What was on the agenda? Sessions covered technology, artificial intelligence, and data analysis applied to sport, health, and performance. One presentation came from Coubber, which showed a platform that integrates information from a team's professionals and adds AI features. The day closed with a networking space to encourage future collaborations.

Who said what? Marc Saura, secretary of state for enterprise, economic diversification, and innovation, stressed building on Andorra's experience in tourism, services, and mountain activities. Judith Hidalgo, director of Andorra Business, backed specialisation to boost competitiveness; ACTINN president Albert Moles called for connecting technology solutions to the demands of the sports sector.

Why now? The event fits a wider push to make sport a source of innovation in Andorra, rather than relying only on established tourism. Recent steps include a sports-science meeting on biometrics and AI, a sponsorship forum, and a 2026 scaleup programme that mentored three sport-tech startups.

The signal: The Cluster Day is a coordination milestone more than a commercial one. With no deals or projects announced, it marks early ecosystem-building — a test of whether Andorra can turn its sporting assets into a durable business sector.

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Image credit: Generated with Gemini