Info Edge puts $527K back into Bijnis after 2023 write-off
What's the deal? Info EdgeDealroom has a profile for this one. Try Dealroom →'s wholly owned subsidiary, Startup Investments (Holding) Ltd, has agreed to invest about US$679K (≈$527,000) in B2B marketplace Bijnis via Series B2 compulsorily convertible preference shares. The subsidiary will acquire 23,683 shares, lifting Info EdgeDealroom has a profile for this one. Try Dealroom →'s stake to 20.12% on a fully diluted basis. The board approved the deal on October 23, 2026.
What does Bijnis do? Run by Bizcrum Infotech, it operates a B2B marketplace and quick-commerce platform for footwear, apparel, and allied fashion categories. It was incorporated in April 2015 and is now classified as an associate company of Info Edge.
By the numbers: Bijnis reported FY26 turnover of US$15.5M, down from US$18M in FY25, alongside profit after tax of US$5.98M. Yet its net worth stood at just US$1.06M as of March 31, 2026 — a gap that suggests any valuation leans on future growth rather than book value.
Why it matters: Info Edge had written off its entire Bijnis investment in May 2023, citing cash burn, fundraising uncertainty, and potential liabilities. Info Edge has backed the company since 2018, with total reported investment reaching US$8.63M by December 2024. The fresh infusion signals renewed support against a previously impaired bet.
What's next? The primary investment should close within two months of the definitive agreement. Info Edge may also make a secondary purchase of shares from an existing investor within 90 days of the primary closing, subject to a separate agreement.
The signal: This is a small, follow-on commitment, not a broad funding revival. Bijnis's last widely reported institutional round was a $30 million Series B led by WestBridgeDealroom has a profile for this one. Try Dealroom → in September 2021. A US$679K cheque against a written-off position reads as cautious re-engagement — enough to keep a seat at the table, not a vote of full confidence.
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