Omega Pressery raises £100K from Giles Brook to ride avocado-oil boom
What's the deal? Omega PresseryDealroom has a profile for this one. Try Dealroom →, a UK avocado-oil brand, has raised £100,000 ($133,738) in an early-stage round led by consumer-brand investor Giles BrookDealroom has a profile for this one. Try Dealroom →. The two-year-old company said the backing will support growth across retail, foodservice and international markets.
Why now? The investment coincides with new listings on Ocado and an entry into foodservice through wholesalers Vegetarian ExpressDealroom has a profile for this one. Try Dealroom → and Classic Fine FoodsDealroom has a profile for this one. Try Dealroom →. Omega Pressery has grown from about 50 distribution points at its 2024 launch to more than 900 today, adding WaitroseDealroom has a profile for this one. Try Dealroom → along the way.
What's the endgame? The company wants to build a category, not just a brand, developing a traceable avocado supply chain from East Africa. It is targeting further retail, direct-to-consumer and overseas growth, with a presence in Kenyan retail and plans for Amazon EU, Ireland and Singapore.
Who's backing it? Brook, whose past investments include Vita Coco, Pip & NutDealroom has a profile for this one. Try Dealroom → and SurrealDealroom has a profile for this one. Try Dealroom →, is joining in an advisory role. "Omega Pressery is one of the most exciting businesses I've seen in recent years," he said, adding that the company has "all the ingredients to become a category-defining business."
Co-founder Nikita Dawda said the team met Brook through the Brand Growth Heroes Mini MBA programme. "We were deliberate about who we wanted alongside us," she said, citing his experience with Vita Coco and the coconut value chain as relevant to building a traceable avocado supply chain.
The signal: The round is notable less for its size than for the strategic support behind it. NIQ data cited by The Grocer shows UK avocado-oil volume sales up 28% between April 2024 and April 2026, against 1% growth for other oils — yet the category still accounts for less than 1% of the UK oil market. It is an early bet on a fast-growing niche, not proof that avocado oil has gone mainstream.
Read more: retailtimes.co.uk
Image credit: letorrivacation
