Hive raises $27M Series B to scale its live-events marketing platform

What's the deal? HiveDealroom has a profile for this one. Try Dealroom →, a marketing platform built for the live events industry, has raised a $27 million Series B led by Frontier GrowthDealroom has a profile for this one. Try Dealroom →. The capital will accelerate the company's product roadmap and deepen its ticketing integrations.

What does Hive do? Founded in 2014 by Ian Roberts and Patrick Hannigan, the Y Combinator alumnus helps promoters, venues, festivals, and artists turn fan data into ticket sales. It offers event-specific email, SMS, CRM, Meta ads, and AI marketing automation tools.

By the numbers: Hive serves more than 1,600 venues, promoters, and festivals, integrating with over 40 ticketing partners, including TicketmasterDealroom has a profile for this one. Try Dealroom →. The platform has driven over $700 million in ticket sales and sent more than 5 billion messages on its customers' behalf.

What's the endgame? Roberts, Hive's chief executive officer, wants "to help more people discover and attend live events that create a genuine sense of connection and community." The company recently launched Hive for Artists, extending its fan-marketing tools directly to artists and their teams.

Why now? Hive became profitable in 2016 and has grown steadily since, adding email marketing in 2017, its first ticketing integration in 2019, and SMS in 2021. It secured earlier growth funding in 2023, the same year its customers generated over $500 million in ticket sales.

The signal: The round reflects investor appetite for software that helps live-event organisers convert audience data into revenue. As festivals and venues lean harder on direct fan relationships, platforms sitting between ticketing data and marketing become more valuable.

Read more: digitalmusicnews.com

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